Brand Manager

2 weeks ago


Singapore JACOBS DOUWE EGBERTS Full time

Brand Manager
- Marketing
- Singapore
- Full-time
- Singapore
- Monitor market trends, consumer behaviors and competitive activities
- Leverages relevant consumer/customer trends and insights to build a plan and deliver against business objectives
- Leads the development and implementation of annual brand with clear outlines of goals, objectives, tactics, metrics of the brand. The brand strategy should align with the overall organization’s vision, mission, values and support overall business strategy and objectives.
- Monitor and evaluate performance and effectiveness of the brand strategy and plan and make adjustments as needed.
- Monitor and report marketing campaign performance with clear assessment on KPIs and ROIs
- Translates brand elements into plans and go-to-market strategies, ensuring consistency across the different deployment touchpoints
- Manages local product adaptation, in compliance with global/ regional guidelines
- Manages external communication activities (including social media) and maintains relationship with local media all in line with the global communication and media strategy guidelines.

**Qualifications**:

- Bachelor’s degree in Business, Marketing or related field
- Proven working experience as a Assistant Brand Manager, with minimum 5 years of relevant experience or Brand Manager with 1 to 2 years relevant experience.
- Proven ability to develop brand and marketing strategies with ability to execute the plans into actions
- Strong analytical skills partnered with strategic reasoning skills partnered with a creative mind
- Strong leadership, collaborative & communication skills
- Solid business acumen with experience of brand P&L responsibilities
- Proven budget management skills

Additional Information

JACOBS DOUWE EGBERTS (JDE) is a global coffee & tea company based in NetherlandS. For more than 265 years, we have been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, TiÓra, Super, Kenco, Pilao & Gevalia.

The JDE APAC region combines a diverse brand portfolio, promoting our global brands to the Asian markets whilst also owning a wide range of beloved heritage brand cherished by our Asian customers. Brands such as Old Town, Super, Maxwell House, Owl and Ye Ye have become household names, deeply ingrained in the cultural fabric of the Asian market.

JDE APAC operates across the region in 7 key markets consisting of Australia, Greater China, Malaysia, Myanmar, New Zealand, Singapore, Thailand, and an international export market. Manufacturing and packing operations are managed from six manufacturing locations namely in Malaysia (Johor Bahru, Ipoh), Thailand, China, Australia, and New Zealand.

Situated in Singapore, the Singapore ADM cluster business serves as a strategic base for expanding JDE’s global presence in the Asian region. Singapore also serves as a operating hub for the APAC leadership team and the regional corporate functions such as Finance, Internal Controls, Marketing, HR and Corporate Affairs.


  • Brand Manager

    1 week ago


    Singapore MMA BRAND SERVICES PTE. LTD. Full time

    **OUR MISSION** Is to shape the future of e-commerce by acquiring great brands and growing them into global, well-loved, and enduring household names. **ABOUT ERGOTUNE** We are a high growth Direct-to-Consumer (DTC) e-commerce start-up located in Singapore. Our mission? Help people create workspaces they actually love spending time in. To achieve this,...

  • Brand Manager

    1 week ago


    Singapore MMA BRAND SERVICES PTE. LTD. Full time

    **ABOUT US** Founded by e-commerce experts, Una Brands is on a mission to build a next-generation consumer goods conglomerate focused on Asia Pacific. We acquire, operate and scale businesses with a proven track-record and category-winning brands. We are backed by top-tier institutional investors and business angels to support us on our mission. You will get...


  • Singapore CHUNFENG BRAND MANAGEMENT PTE. LTD. Full time

    A leading brand management company in Singapore is seeking a marketing professional to develop and implement comprehensive marketing strategies. Responsibilities include developing the overall marketing strategy, managing brand communication, and conducting market research to understand customer needs. Ideal candidates will have experience in executing...


  • Singapore CHUNFENG BRAND MANAGEMENT PTE. LTD. Full time

    A marketing management firm in Singapore is looking for a skilled professional to lead marketing strategy and planning. Responsibilities include developing marketing strategies, managing brand communications, and conducting market research to drive growth. The candidate should have a strong background in marketing with proven experience in budget management...


  • Singapore the Brand Full time

    Job DescriptionPersonal Beauty Specialist (PBS)Luxury brand Clé de Peau Beauté was established in Japan in 1982 with the mission to forge new frontiers in skin-cell science. Taking its name from the French for the key to skin's beauty, the brand offers skincare, colour makeup and base makeup items on a global scale. Each formula is created to help women...

  • Brand Manager

    5 days ago


    Singapore LETAT AGENCIES (PTE.) LIMITED Full time

    We are seeking a Brand Manager to initiate and execute our marketing and branding efforts. As a Brand Manager, you will be responsible for managing the overall strategy and execution of our brand, ensuring that it resonates with our target audience and effectively communicates our values and unique selling points. Key Responsibilities: - Develop and...

  • Brand Manager

    3 days ago


    Singapore LUXURY VENTURES PTE. LTD. Full time

    **Position Summary**: - Drive sales and profitability of the Brand and the stores for assigned area(s) and/or brands and manage sales, marketing and operations functions. You will be responsible for total brand management including P&L and to achieve brand business goals. - Maintain strong relationship with Brand principal and other key stakeholders. -...

  • Brand Manager

    5 days ago


    Singapore BESTINBRANDS PTE. LTD. Full time

    **BRAND/MARKETING MANAGER** Main responsibilities: Reporting to the Marketing Director, the Brand/Marketing Manager is responsible for a group of brands. He or she makes the link between the international brand principals and the local brand team based in Bangladesh. Duties and responsibilities **Brand management**. - Build and execute the yearly brand...

  • Brand Manager

    1 week ago


    Singapore XIANG SIGNATURE PTE. LTD. Full time

    The F&B Group is looking for an experienced Brand Manager to drive brand growth and marketing campagins. This role requires to lead marketing initiatives and campagins which enhances consumer awareness, company's branding, customer engagement and market share, contributing the Group continued expansion and success. **Responsibilities** - Lead and develop...

  • Manager, Brand

    2 weeks ago


    Singapore EDB Singapore Full time

    [What the role is] About EDB The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international...