Lead, Brand Planning and Measurement, Go-to-market

1 week ago


Singapore Google Full time

Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.

Minimum qualifications:

- 5 years of experience in brand media planning and measurement or sales strategy or product marketing
- Experience in Google/YouTube brand planning and measurement products
- Project management experience and experience in managing projects with executive stakeholders across multiple organizations

Preferred qualifications:

- Ability to take initiative and manage multiple projects from inception to completion
- Aptitude for strategic long-term thinking and ability to translate vision into achievable quarterly milestones
- Excellent communication skills, ability to influence executive stakeholders and build relationships with cross-functional partners
- Excellent problem-solving skills and ability to build persuasive and data driven business cases

**About the job**:
The Product Go-to-Market (GTM) team helps ensure that Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting the go-to-market strategy for ad products across a range of Google Ad Product areas. We stay focused on aligning the highest-level company priorities with strong day-to-day operations, while also helping to evolve early stage products or strategic ideas into future-growth initiatives. Team members are passionate about product, analytical and strategic with a pragmatic sense of how to get things done.

The APAC Display and Video Product GTM team leads the video and display ads strategy, product commercialization and activation efforts across all APAC markets. The team is charged with developing and deploying the strategy that takes our video and display ads business to greater heights and beyond.

As a Lead, you will own and drive Google’s APAC priorities on first party brand planning and measurement products. In this role, you will work closely with global product teams (Global Product Leads, Product Managers, Engineering), regional and in-market teams (Sales Specialists, gTech, Marketing, etc.) and external teams (Agencies, etc.) to commercialize (launch, deploy, activate) products and solutions that enable our sales teams to help customers achieve their marketing objectives.

You will be expected to take ownership, prioritize, and navigate ambiguity to execute effectively. You will lead without authority and build persuasive and data driven business cases that influence a wide range of stakeholders across functions.

**Responsibilities**:

- Lead commercialization and shape roadmap of Google’s first party brand planning and measurement products including Reach Planning and Reporting, Brand Lift, Search Lift, View-ability and Brand Safety Measurement across APAC markets.
- Lead YouTube claims on the regional product GTM team by partnering with marketing and country teams on critical YouTube claims for the region.
- Identify key product needs across APAC and partner with Product and Engineering teams to execute action plans to help shape the future of video product solutions.
- Work with cross-functional teams such as marketing for key sales events.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.



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