Parent Liaison Officer

2 days ago

Queenstown, Singapore Babilou Family Singapore Full time

A customer-fronting sales role to build relationships with prospective parents and maximise enrolment conversion through the scheduling of school visits and management of the end-to-end student admission process.
- Self-motivated and able to advocate and inspire confidence in parents and families raising awareness about early years education and child development.
- Build relationships, communicate and enable the development of a positive rapport with prospective parents, staff, community partners and other parties.
- Ability to work with different stakeholders - Operations & Centre Principal(s)
- Provide feedback to the marketing team on the quality of leads generated and work together to refine strategies and discounts to improve closure rates
- Develop/improve a compelling sales pitch and work closely with Marketing and Operations
- Work closely and team up with the operational team and know the perfect offer of each centre. Focus on the USPs and strengths of each school in the sales pitch.
- Coach and advice the operational team (principals) on the sales process to make them more independent and performance-driven.
- Manage end-to-end admission process:

- Arrange school visits with prospective parents. Work closely with the principal and introduce families to the preschool by touring and taking them through the registration process.
- Build a relationship with them to understand their needs and concerns to accurately address and match with the centre’s unique selling propositions to maximise enrolment conversion
- Able to travel around to different centres to meet prospective parents
- Management of the CRM: Manage the database of leads and their pipeline through active monitoring and following up to progress each lead to closure.
- Report on tours and sales daily in the CRM. Ensure proper and accurate data management of leads database
- Close tours by making registrations and meeting monthly sales KPIs
- Prepare sales report for review and analysis with management. Ability to analyze reports, propose & plan commercial & marketing actions on his portfolio
- Sales action for preschools such as roadshows, open houses that are directly related to sales and its KPIs
- Attend Network meetings, trade fairs and external activities or other initiatives as required as a Babilou representative, support and attend company events, open house days, and community outreach programs and coordinate with the related community to increase brand awareness

Job Requirements:

- Knowledge of the Early Childhood Education Sector in Singapore is preferred
- Experience working in the education sector with parents and young children is preferred
- Minimum 2 years of experience in Customer Service or Sales
- Possesses a high level of enthusiasm and drive to meet sales targets
- Strong track record of delivering monthly targets
- Dynamic, Excellent people and communication skills
- Pleasant and friendly personality
- Strong values - transparency, integrity, honest
- Adaptable to changes in the work environment

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