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Marketing Executive

2 weeks ago

Singapore MAMABOX CORPORATION PTE. LTD. Full time

Campaign Planning and Execution:

- Collaborate with the marketing team to develop offline marketing campaigns aligned with overall marketing objectives and target audience demographics.
- Plan and execute offline marketing initiatives, such as print advertising, events, sponsorships, and promotional materials.
- Coordinate with external vendors, agencies, and suppliers to ensure timely delivery and execution of marketing materials and activities.

Event Management:

- Organize and manage offline events, including trade shows, conferences, product launches, and community events.
- Coordinate event logistics, such as venue selection, booth setup, staffing, promotional materials, and catering. Engage with event attendees, generate leads, and facilitate networking opportunities to promote brand awareness and customer engagement.

Collateral Development:

- Collaborate with the design team to create offline marketing collateral, including brochures, flyers, posters, signage, and branded merchandise. Ensure consistency in branding and messaging across all offline marketing materials and channels.

Performance Monitoring and Analysis:

- Track and analyze the performance of offline marketing campaigns and activities using relevant metrics and KPIs.
- Generate reports and insights to evaluate the effectiveness of marketing strategies and make data-driven recommendations for optimization. Continuously monitor industry trends, competitor activities, and consumer behavior to identify new opportunities and challenges in the offline marketing landscape.
-

**REQUIREMENTS**
- Degree/Diploma in Marketing, Communications, or related field; additional certification in event management or marketing is a plus.
- Proven experience (2 years) in offline marketing, event management, or related roles.
- Strong project management skills, with the ability to multitask and prioritize tasks effectively in a fast-paced environment.
- Excellent communication and interpersonal skills, with the ability to collaborate cross-functionally and interact confidently with stakeholders at all levels.
- Creative thinking and problem-solving abilities, with a keen eye for detail and design aesthetics.
- Proficiency in Microsoft Office Suite and marketing analytics tools; experience with graphic design software (e.g., Adobe Creative Suite) is desirable.