Marketing Director
1 week ago
**1. Director of Brand & Marketing**
- Full-time | 1 Position | Location: SINGAPORE _
**Key Responsibilities**
- Develop strategic roadmap for IP brand building
- Oversee brand identity and image upgrades
- Manage annual brand marketing budget
- Establish brand value evaluation systems
- Provide and coordinate top-tier promotional resources
- Identify and secure co-branding and collaboration partners
- Negotiate licensing terms and manage licensing operations
- Monitor and analyze licensing effectiveness
**Qualifications**
- Bachelor’s degree or above in Law, Marketing, or related fields
- 10+ years of brand management experience
- 3+ years of IP brand development experience
- Successfully led at least one IP brand case
- Strong understanding of Gen Z consumer psychology and social media trends
- 3+ years of licensing experience
- Familiarity with licensing collaboration models
- Excellent business negotiation and communication skills
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