Brand & Marketing Communications Specialist

1 day ago


Singapore UNITED PARCEL SERVICE Full time

Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow—people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.

**He/She will also support the team in managing the UPS Brand for the APAC region to ensure our brand is well represented. Responsible for overseeing and managing the processes relating to the vetting and approving of brand related collaterals.**:
**Key Responsibilities**:

- ** Report results to internal stakeholders and provide regular tracking and analysis of performance and actionable tactics to optimize channel performance.**:
**Search Engine Marketing (SEM) & Search Engine Optimisation (SEO)**:

- ** Work with SEM vendor to formulate and execute APAC strategy that supports APAC’s enterprise business objectives.**:

- ** Support team manager and supervisor and work closely with stakeholders to ensure that the objectives and tactics of SEM strategy are aligned with business objectives to achieve positive ROI.**:

- ** Work with SEM vendor to perform keyword research and analyses data to help inform new content creation and suggest content enhancements.**:

- ** Report results to internal stakeholders.**:

- ** Track and manage budget for all campaigns on SEM and SEO.**:
**Above-the-line (ATL) Channels**:

- ** Collate feedback on ATL creative assets from all stakeholders and work with team manager and supervisor/agency to address any issues/concerns.**:

- ** Obtain approval from UPS Legal department for ATL assets to minimize the risk of litigation.**:

- ** Review ATL creative before final submission for publishing**:

- ** Track related expenditure and budget**:
**Brand Management**:

- ** Serve as contact point for all brand requests in Asia Pacific and China (internal & external).**:

- ** Partner with Corp Brand and Legal teams to ensure gaps in approval processes for brand requests by Authorized Service Contractors (ASCs) / Retail outlets in the region are promptly addressed according to business needs and adherence to branding guidelines.**:

- ** APAC Administrator to the Brand management system.**:
**Other Ad Hoc Assignments**:

- ** As assigned**:
**Job requirements**:

- ** Minimum Bachelor degree in Communications or Marketing**:

- ** Minimum 2 years of relevant working experience in Marketing Communications or related field coming from Logistics / Agencies background. Prior experience and knowledge in dealing with Small Package or Freight Forwarding products and services will be advantageous.**:

- ** Proficient in Microsoft Office (Word, PPT, Excel, Access), Google Analytics and/or Adobe Analytics.**:

- ** Strong project management skills**:

- ** Strong stakeholder management skills**:

- ** Excellent spoken and written English language skills**:

- ** A self-starter and motivated individual**:
**Employee Type**:
Permanent

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.



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