Marketing Executive

**Primary Objectives of this Position**:
The Marketing Executive implements and manages the execution of KH Roberts’s strategic branding and marketing plans. This include managing KH Roberts's overall corporate brand strategy and execution, marketing communications, product marketing, promotional campaigns and regular brand trainings. He/She leverages market research on market trends, target buyer and seller landscapes to enhance promotion of the organisation's product offerings. He/she collaborates with regional commercial/marketing teams to gather latest local market trends, competitive knowledge, and implement market plans and promotions. Together with Marketing Specialist, he/she drives and oversees KH Roberts’s brand and communications, and product marketing functions.

He/she also ensure key internal stakeholders and KH Roberts group affiliates implements marketing plans in accordance to the overall company strategy and brand guidelines.

He/she possesses brand and marketing foundation, strong technical product knowledge and cultural awareness of the customer demographics in the markets that KH Roberts operates in. He/she is analytical, creative, resourceful, and possesses strong communication and negotiation skills to collaborate with cross-functional teams, external vendors/agencies and stakeholders to meet overall organisation commercial objectives.

**Major Responsibilities**:
1. Implement and manage KH Roberts corporate and product branding strategies to drive overall brand awareness.
- Develop research parameters to identify and analyse market awareness, brand associations, brand positioning, communications and brand perception.
- Implement and maintain overall brand and brand communication strategy aligned to corporate strategy
- Implement and manage brand guidelines and implementation plans to uphold brand positioning and perception
- Identify and implement differentiated brand positioning for KH Roberts and products portfolio across different markets and segments
- Develop and implement brand collaterals across all platforms to ensure consistencies and compliance
- Develop and maintain KH Roberts’s materials and contents across social media platforms and digital marketing channels to align with marketing strategies
- Review and analyse effectiveness of brand plans and develop improvement plans

2. Implement and manage marketing strategy for KH Roberts and the regional markets company operates in
- Research and analyse industry landscape, market conditions, competitor intelligence, and latest marketing tools in each market
- Analyse and manage marketing strategy and plans according to analysis
- Facilitate execution of marketing plans with regional teams to achieve overall company goals

3. Accelerate growth of product portfolios in markets through enablement of regional commercial.
- Developing product promotional plan, tools, promotional content and training content.
- Conducting joint customer visits with sales teams, aligning customers, partners and cross-functional teams for successful execution of plans
- Working together with Marketing Specialist and Commercial leads to develop product positioning strategies
- Implement and drive new product launches in markets together with other regional product management, technical and sales teams.

4. Together with Marketing Specialist, understand and manage new and existing distribution marketing activities to align all distributors to company commercial strategies

**Required Skills**:
- Possesses at least a Bachelor’s Degree in Technical background (Food Science, Food Technology, Chemistry etc.) and/or has at least 1-2 years of relevant work experience in flavour or ingredients industry.
- Good knowledge of the flavours, food ingredients and/or food industry.
- Able to communicate effectively.
- High adaptability, negotiation and interpersonal skills, and possess an eye for details.
- Ability to work effectively in cross-functional work environment.

Other Info:

- Working hours is from 8:30am - 5:30pm, Monday - Friday
- Frequent Shuttle bus from/to Lakeside MRT & Office