Growth Lead

**About Us
Vow is a food company - a very different one. We’re creating real meat products from animal cells instead of the animal itself.

We’re bringing together cutting edge innovations in science, engineering, culinary and design to make sustainable food that’s both irresistible and available to billions of people worldwide.

**The Role**

Earlier this month, Vow launched our first brand Forged in Singapore, and unveiled our flagship product, Forged Parfait: a new frontier in food innovation combining a rich, umami flavour with a weightless, melt-in-your-mouth quality. It’s unlike anything anyone has ever tasted before. Now

that we’ve launched, our team is eager to grow our brand into more products, into more channels, and more markets.

As our first Growth Lead at Vow, you’ll be responsible for unlocking commercial potential and driving growth across our range of products and brands. You’ll think strategically through how we grow into new markets, identify and execute on new partnerships, optimise our product formats and pricing to maximise revenue, identify new channel opportunities, and set our regional teams and distributors up for success to effectively sell our products into new venues.

**The experience/skills you will bring**:

- You’re a great storyteller and an accomplished salesperson. You have the ability to build customer relationships and secure partnerships that have proven critical to business success.
- You have strong commercial acumen, with proven ability to balance top and bottom line and as well as a track record of scaling up products and delivering commercial success in-market.You’re incredibly consumer-centric and this drives everything you do. You’re curious & always translate customer needs into effective pitches and actionable product strategies.
- You’re highly analytical, using in-market feedback and commercial performance to drive decision making.
- You’re a hustler with a bias for action and have experience landing big revenue opportunities with a high degree of speed. You take immense ownership and accountability over your responsibilities.
- You have a track record of growing a business, product, or brand exponentially in a short amount of time.Ideally, you’ve worked on selling or growing consumer goods or products in a range of diverse channels or markets - and a bigger bonus if that’s in food.

**You will**:

- Lead our business development, building a pipeline of demand and roadmap of new partners across channels and regions, growing product demand to outpace our available supply on an ongoing basis.
- Optimise our channel mix and product mix strategy in order to maximise our topline revenue.
- Create a product pricing strategy in order to maximise top line revenue and achieve positive unit economics on the bottom line.Collaborate closely with Brand Marketing, Finance, Supply Chain, Product Development, and our Regional Business Development teams to implement opportunities for growth.
- Deeply understand the drivers of growth and customer pain points, and leverage in-market performance and feedback to inform both how we effectively sell-in and future opportunities.
- Get every new product we develop ‘commercially ready’, including execution of product-level messaging & sell-in materials, packaging design, and more that effectively bring to life the ethos of the brand.
- Recommend and manage the execution of new product formats that optimise our offerings to appeal to customer needs and behaviours - from new sizes, flavours, dishes, or formats.

**What success looks like**:

- **In the first few months, **you’ll have taken over our demand forecast and built a roadmap for the next 6 months to grow our commercial footprint and expand Forged across regions. You’ll have a clear perspective on how different product benefits and offerings should be positioned to different potential customers and partnerships.
- **By the six-month mark **, gotten our third product commercially-ready (with all sales & marketing materials complete) to be sold effectively to customers, and will have unlocked multiple new strategic revenue-generating opportunities and product volume through new partnerships, venues, channels, or product formats.
- **After a year, **you’ll have demonstrated exponential and sustainable volume growth for our products and brands and have used in-market sales results to do (lots) more of what’s working.

**VOW, MORE THAN JUST A JOB.
**Who we are and why join**:

- **We are building a diverse, mission-led dream team of “Vowzers.” **Our mission is to make food products for everyone. To do that well we need a workforce that’s representative of the people we serve. We celebrate multiple approaches and points of view - so we’re building a culture to match. Be yourself and come as you are.
- **Work on cutting-edge technology. **We’re bringing together cutting-edge innovations in science, engineering, and food, to recreate