Director of Sea Operations

2 weeks ago

Singapore WELL CONNECT PTE. LTD. Full time

We are developing a Web3 x2earn social and content platform related to Astrology.

**Responsibilities**:
1. Stay current on SEA operation trends and combine them with social product demand to develop a comprehensive operation plan and lead brand promotion and project operation efforts.

2. Develop advertising strategies on social media such as Facebook, Wechat, Weibo, Red book, based on market performance and marketing positioning, regularly monitor ad effectiveness, analyze data, and continuously optimize promotion results.

3. Manage the SEA operation team and develop relevant management systems and codes of conduct.

4. Develop KOL promotion plans and coordinate their implementation, negotiate brand cooperation with KOL, optimize KOL quality based on promotion results, and monitor promotion progress, user reputation, and operation performance.

5. Use social media platforms (Facebook, Google, Red Book, etc.) for SNS marketing promotions, increase website traffic and brand awareness through creative marketing methods, and engage with fans, celebrities, and bloggers.

6. Monitor project data and control placement risks, identifying and resolving issues to meet KPIs.

7. Oversee the regular operation of SEA new media platforms, including content planning, execution, and publication.

**Requirements**:
1. Bachelor's degree or higher, native-level Mandarin proficiency is required.

2. 5+ years of experience in Web3 social product operations, with a proven track record in business management and operations.

3. Familiarity wit media and new media platforms, experience in media cooperation and operations, and integrated marketing.

4. Strong resource integration and market insight skills, creative thinking, and marketing planning ability.

5. Excellent project management, logical thinking, and data analysis skills.

6. Strong cross-team communication skills, proactive and goal-oriented, patient and meticulous, with the ability to handle stress.

7. Understanding of Web3 and passion for the industry.

8. Knowledge of astrology and social projects (such as Tinder, Tantan, Soul, etc.) or prior experience with them is preferred.

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