Marketing Associate

2 days ago

Singapore AIDHA LTD. Full time

Reporting to the Marketing and Partnerships Director, the position of the Marketing Associate is one that contributes to the strategic development of marketing initiatives and brand positioning of Aidha.

The Marketing Associate will support the implementation of the strategic and integrated marketing plan in order to reach various key stakeholders (prospective students, employers, corporate partners, donors, and the media) to advance, increase and widen Aidha’s visibility. The Marketing Associate will also be responsible for conducting market research to understand better Aidha’s audiences including migrant domestic workers and their employers. The Marketing Associate will also support the Director of Marketing and Partnerships and other members of the Marketing and Partnerships team with the organisation and implementation of outreach events and community building activities including the marketing and communications of the events to Aidha’s student body.

**The position is full-time and will initially be a term contract for 1 year. **The Marketing Associate is expected to spend one to two Sundays a month on campus. (Note: time off-in-lieu will be provided for work on Sundays.)

**RESPONSIBILITIES**

**Marketing**
- Support the Marketing and Partnerships Director in defining and implementing marketing and outreach strategies in order to develop Aidha’s brand awareness and visibility in Singapore
- Gather data to analyse and evaluate the impact and effectiveness of Aidha’s marketing initiatives, including website traffic via Google analytics, qualitative surveys, student surveys, conversion rate, and Facebook report activities and campaigns
- Support short courses, marketing events and campaigns: assist with online and face to face logistics; creation of forms and new website pages; communicate with participants, manage data; participate in evaluation; assist at campus on Sundays where necessary etc.
- Support the successful maintenance and development of Aidha’s CRM system (Salesforce)
- Support the successful maintenance and development of Aidha’s website

**Outreach**
- Support outreach events: assist with logistics; send reminders to participants; enter data in Salesforce; analyse attendance rate and conversion rate; create feedback forms and surveys
- Support in the digitalisation of the student surveys

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