Senior Associate

**General information**:
Agency: Matterkind

Job Function: Addressable Strategy

Location: Singapore, Singapore

Job Ref#: 10670

**Description & Requirements**:

- Position Summary
- Andrea McAteer
- The Senior Associate, Addressable Activation is a programmatic role within our growing Matterkind Singapore team, focused on servicing key regional and local clients. Matterkind supports a large portfolio of clients with IPG Mediabrands due to our capabilities across media, technology, data and insights - combined with a commitment to building dedicated specialists that challenge the client approach as they continue to grow.The role is for a programmatic expert who has a proven track record of delivering best in class executional and operations excellence. This role has a large remit servicing multiple markets within APAC executed from our Singapore programmatic hub. As a key stakeholder, you are responsible for the planning, activation and optimisation of programmatic campaigns across multiple markets.
- Key Responsibilities
- Andrea McAteer
- Successful development, implementation and optimization of programmatic campaigns.
- Support Manager by engaging with the agencies to deliver and communicate strategic addressable solutions based on clients objectives and briefs
- Manage daily client requests, and build relationships and service with agency partners as a Matterkind representative
- Create media plans that deliver on client’s objectives by harvesting actionable insights, and use learnings to propose recommendations or innovative test and learn opportunities
- Support in designing and delivering performance updates, business reviews, new audience-based programmatic solutions and growth opportunity presentations
- Support and contribute to the wider corporate culture initiatives within Matterkind Singapore team including but no limited to internal initiatives, thought leadership, cross functional projects, training and education.
- Manage campaign set up and QA within platform and work with partners to create bespoke PMP deals where required and troubleshoot and execute accordingly
- Ensure that campaign set ups adheres to best practices, and follows the right naming conventions, brand safety standards and set ups as per Matterkind and client requirements
- Take ownership and accountability for overall campaign performance
- Conduct daily monitoring of campaign; performance, pacing and discrepancies ensuring information is clearly communicated to the client and internal team members through regular established reports at key milestones.
- Identify potential performance issues and address as necessary with clear action points to ensure on-time delivery and campaign targets are achieved.
- Responsible for delivering timely and accurate campaign reports with key insights and actionable optimization recommendations made.
- Responsible for accurate billing and timely reconciliation across your clients in line with our finance process
- Desired Skills & Experience
- Andrea McAteer
- Effective communication with clients and colleagues with an ability to communicate and present programmatic strategy and solutions with ease and confidence.
- Strong interpersonal and people management skills both internally and with client.
- Good level of understanding of programmatic capability across the digital ecosystem
- At least 1 experience with digital media planning and campaign execution/set up and optimization, preferable in addressable/biddable; if not digital media
- Hands on experience in DV360 or The Trade Desk preferred
- Detailed oriented, with excel skills, data visualisation, charting and analysis.
- Team Player, able to contribute and work collectively as part of a larger team
- Ability to work as an individual as part of a broader team of programmatic experts.
- Professionalism; accountable, dependable with a commitment to quality.

**About Us**:

- Matterkind is IPG’s activation intelligence company focused on driving better business outcomes that strengthen connectivity between brands and their audiences, while putting the customer experience first. We specialize in delivering addressable excellence across Digital Planning, Activation, Data & Tech Advisory services.
- At Matterkind, our core values are centered on Truth, Togetherness and Trailblazing. We’ve built a culture around a shared passion for connectedness and innovation. From our output to our teams to our tech, we focus on what’s right—cleaner data, customer privacy, audience-focused optimization—to deliver real results.
- Based in the Singapore office, your role fits right into a lean, agile team that brings these values to life daily with immediate opportunities to make an impact.