Associate Director of Parent Relations and Internal

XCL World Academy is seeking to recruit a dynamic and positive-minded **Associate Director of Parent Relations & Internal Communications.**

**Main Responsibilities**:
**A) **Parent Relations**
- Be the school’s first point of contact for the PEACC (Parent Engagement and Connection Committee) / PTO (Parent Teacher Organisation). Responsible for maintaining effective communication with existing parents, handling queries and being the liaison between other school personnel and departments.
- Maintain open lines of communication with existing parents to ensure their concerns, complaints and compliments feedback are handled effectively, efficiently and in a timely manner.
- Lead communication on all aspects of the parent portal.
- Oversee and lead parent forums, ensuring that we provide accurate and useful information to parents in an appropriate manner.
- Coordinating school tours for Parent Ambassadors and events.
- Encourage and support the parent community to be active advocates for word-of-mouth referrals in supporting student recruitment.
- Advise and guide the Principal on all aspects related to parent satisfaction and experience.
- Oversee the parent’s involvement in The Ambassador Platform (TAP) on the website and Parent Ambassador Programmes.
- Responsible for running the front desk day-to-day operations, ensuring quality and standard, and leading by example.
- Supervises, supports, trains, and ensures front desk staff are informed of current activities.
- Handle any parent and visitor’s feedback and requests and satisfy their needs within acceptable guidelines.
- To offer communications support to all school events, as and when required.

**B) **Internal Communications**
- Develop an internal communications strategy that supports the school's mission and operational needs.
- Leading the development of internal communications strategy that supports the schools' mission and operational needs.
- Leading the rolling out of the internal communication strategy with the buy-in of key stakeholders, will be vital in moving the schools’ communications forward in a meaningful and coherent.
- Working closely with the Head of marketing ensuring that a coherent message runs through all school communication.
- Day to day, the role will deliver key internal communications activities in collaboration with leaders of the schools, Marketing, Admissions and Registrar and Academic Teams.
- Accountable for the delivery of the internal communications plan, acting as coordinator for the key communication areas and working in collaboration with the various school functions to ensure consistency of message and content alignment.
- Co-oversee the production of newsletters for parents and responsible for distribution.
- Providing editorial support where required to ensure consistency of message.

**C) **Retention**
- Develop and implement customer retention strategies to increase loyalty and retain families by analysing parents’ feedback, survey results and implement retention strategies.

**Person Specifications**
- Minimum Degree and above in Mass Communications, Public Relations, or Business Administration or in any other relevant area.
- 5 years of experience in marketing and communications experience.
- Excellent command of the English language with strong writing skills and style.
- Superb project management skills.
- Meticulous, resourceful and with a strong sense of initiative.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Experience in working in a school environment is an added advantage.

**Application**

**About us**
- XCL World Academy offers a rigorous and balanced education for students aged 2 to 18, beginning with our Nursery programme and continuing through the full International Baccalaureate (IB) continuum of studies. We believe in future-proofing your child by providing relevant skills and exposure, equipping them with the skills required for the jobs of tomorrow. Through our world-class curriculum and with the guidance of highly experienced teachers, our students embark on a self-directed journey to become skilled and empathetic young individuals. _