Performance Marketing Specialist

1 week ago

Singapore PEARLY LUSTRE PTE. LTD. Full time

**Job Title: Performance Marketing Specialist (Meta & Google Ads Expert)**
**Location**:Singapore
**Working Hours**:Monday to Friday, 8:00 AM - 5:30 PM
**Salary Range**:SGD 4,000 - SGD 6,000 per month

**About Pearly Lustre**
Pearly Lustre is a proud Singaporean brand that transforms pearls into modern fashion statements. We blend the elegance of Akoya, Tahitian, South Sea, and Freshwater pearls with Southeast Asian design, creating timeless jewellery that reflects both heritage and contemporary style. As a brand recognised under _Made With Passion _, we are committed to empowering women with confidence and beauty through exceptional craftsmanship.

**Position Overview**
We are seeking a skilled and results-oriented Performance Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google Ads. This role is ideal for a data-driven individual capable of independently managing and scaling digital campaigns to drive measurable growth and sustainable returns.

**Key Responsibilities**
- Set up, manage, and optimise advertising campaigns across Meta, Google Ads, and other relevant platforms.
- Scale ad spend effectively while maintaining a positive return on investment (ROI).
- Develop, test, and refine campaign strategies based on performance analytics and market trends.
- Identify and target the most relevant audiences across platforms.
- Present and execute growth strategies to drive customer acquisition and brand visibility.

**Requirements**:

- Proven experience managing successful Meta and Google ad campaigns with positive ROI.
- Minimum 3 years of hands-on experience in digital marketing or performance advertising.
- Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
- Strong analytical skills and familiarity with A/B testing, conversion tracking, and performance metrics.
- Up-to-date knowledge of Meta and Google Ads tools, formats, bidding strategies, and best practices.
- Self-motivated with the ability to work independently and manage full campaign lifecycles.

**Preferred Qualifications**
- Proficiency in graphic design tools such as Canva or Adobe Creative Suite.
- Experience in the fine jewellery, fashion, or luxury industry.

**Join Us

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