Assistant Brand Manager, Malts

**Job Introduction**:

- Liaise with regional agencies to support brand campaigns where relevant and support local agencies where necessary.
- Support media efforts, being the bridge between Media/Social agencies and Brand Activation managers, for the 4 key brands across markets. Improve ways of working, lead operational rhythm, and budget overview.
- Partner with agencies and in-market teams to measure and evaluate key marketing programmes to ensure their effectiveness and drive continuous improvement.
- Support in-market Brand Activation Managers on brand guidelines, assets, and agency briefings where required.
- Understand and support portfolio plans and brand targets for SEA campaigns with the deployment of effective tools to achieve key deliverables.
- Identify gaps and opportunities to continuously improve brand assets, toolkits, and brand guidelines to support effective and efficient local execution.
- Work with in-market Brand Activation Managers to manage all local aspects of advertising to develop omnichannel experiences based on insights and consumer understanding
- Monitor and report on the execution of each brand plan in SEA, including budgets and KPIs, supporting the Marketing Managers to evaluate the effectiveness of marketing plans and make recommendations.
- Support the Marketing Manager, Malts - SEA and in-market Brand Activation Managers on experientially led campaigns, NPD / Gifting / VAP solutions.
- Manage and track budget for key brand activities and campaigns at SEA level, ensuring finance and procurement processes compliance.

**Main Responsibility**:

- Liaise with regional agencies to support brand campaigns where relevant and support local agencies where necessary.
- Support media efforts, being the bridge between Media/Social agencies and Brand Activation managers, for the 4 key brands across markets. Improve ways of working, lead operational rhythm, and budget overview.
- Partner with agencies and in-market teams to measure and evaluate key marketing programmes to ensure their effectiveness and drive continuous improvement.
- Support in-market Brand Activation Managers on brand guidelines, assets, and agency briefings where required.
- Understand and support portfolio plans and brand targets for SEA campaigns with the deployment of effective tools to achieve key deliverables.
- Identify gaps and opportunities to continuously improve brand assets, toolkits, and brand guidelines to support effective and efficient local execution.
- Work with in-market Brand Activation Managers to manage all local aspects of advertising to develop omnichannel experiences based on insights and consumer understanding
- Monitor and report on the execution of each brand plan in SEA, including budgets and KPIs, supporting the Marketing Managers to evaluate the effectiveness of marketing plans and make recommendations.
- Support the Marketing Manager, Malts - SEA and in-market Brand Activation Managers on experientially led campaigns, NPD / Gifting / VAP solutions.
- Manage and track budget for key brand activities and campaigns at SEA level, ensuring finance and procurement processes compliance.

**What we can offer you**:

- We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
- Our employees enjoy a generous holiday entitlement.
- Private Healthcare for employees (including dependents), dental cover and annual health screenings.
- Pension provision for local nationals is addressed by the statutory Central Provident Fund (CPF). Alternative pension arrangements are available for non-locals.
- Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
- Private Life Assurance and Total Permanent Disability cover.
- Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
- Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
- Learning resources to help you be your best self.

**About William Grant & Sons**:
A HOME FOR RARE CHARACTERS

William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.

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