Digital Marketing Lead

1 week ago

Singapore TRAVEL STAR PTE. LTD. Full time

**Social Media and Digital Marketing Responsibilities**:

- Familiar with social media including sites like Facebook, Instagram, TikTok. Preferably have personal interest as well as personal active accounts
- Managing social media accounts, including creating, scheduling, and publishing posts, engagement and responding to comments and messages
- Able to manage time and track multiple projects simultaneously, with attention to detail
- Monitor and analyse engagement and lead conversion of our channels and make appropriate changes to maximize marketing results and better return on advertising spend.
- Independently plan, develop, implement, and manage creative marketing content across a broad range of social media marketing channels.
- Plan and develop content for campaigns and drive brand engagement on social media.
- Review social media campaigns and activities and summarize the methodology to be used in the future.

**Videographer & Photographer Responsibilities**:

- Manage and maintain day-by-day operations
- Capturing and recording precious moments with the use of professional equipment, including cameras, microphones, lighting, and alternative equipment used in photo/ video shooting
- Editing photo/ video by including relevant effecting using video editing software
- Thinking creatively to produce new ideas and concept and developing interactive designs for product illustrations
- Working as a part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, developers, and marketing specialist
- Collaborating with other departments to ensure other teams the deliveries are handled efficiently.
- Making the company's products and services as attractive to potential customers as possible. Ensuring adherence to laws, regulations, and policies.

**Requirements**:

- At least Diploma/Degree in Graphic Design, Marketing, or a related field is preferred.
- At least 3 years of relevant experiences
- Graphic Design Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar graphic design software.
- Attention to Detail: Strong attention to detail and a keen eye for typography, colour, and layout.
- Communication Skills: Excellent verbal and written communication skills with the ability to articulate design concepts and collaborate effectively with team members.
- Proven experience as a digital content creator or content marketer
- Able to work independently with minimum supervision

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