Digital Marketing Executive
1 week ago
**About the job**:
We’re seeking a motivated digital marketer with 1 to 3 years of hands-on experience with performance marketing campaign execution and strategy to join our Digital Marketing team for EdgeProp and The Edge Singapore as a Digital Marketing Executive / Senior Executive.
You will have the opportunity to build, manage and support key performance campaigns for both our clients and in-house initiatives that are designed to drive key company KPIs. This is not limited to new user acquisition, driving paid subscriptions and lead generation for new property launches and events.
**Responsibilities**:
- Drive performance marketing activities, including media buying and optimization of paid digital channels.
- Optimise and scale all digital channels, both paid and organic.
- Focus on the ROI of digital marketing activities and have the creative ability to constantly improve performance.
- Create, manage and analyse performance marketing campaigns.
- Monitor and report on performance marketing effectiveness and user activity, and act upon this intelligence.
- Keep up to date with the latest trends, opportunities and learnings in digital marketing.
**Requirements**:
- Knowledge and proficiency as well as at least 1 to 3 years of hands-on experience with the management, execution and optimization of campaigns on platforms such as Facebook, Instagram, Outbrain, LinkedIn, TikTok, and Google ads.
- Proactive with a can-do attitude, disciplined, organised, and highly-motivated self-starter.
- Detail-oriented, metric and results driven, with very strong analytical skills.
- Proficient in Microsoft Excel, web and data analytics tools.
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