Senior Executive, Marketing

2 weeks ago

Singapore NTUC Club Full time

We are seeking a dynamic and resourceful Senior Marketing Executive to manage our mall’s integrated marketing initiatives. This hybrid role combines **ad sales**, **large format print media**, **digital screen content curation**, and **event management**, driving both revenue and customer engagement.

**Primary duties will include**:
**Ad Sales**
- Develop and manage on-property advertising opportunities (e.g. hoardings, escalator wraps, pillar branding).
- Build and maintain relationships with tenants, agencies, and brand partners.
- Create compelling media kits and pitch decks to attract advertisers.
- Track performance and ROI of ad placements.

**Large Format Printing & Visual Merchandising**
- Oversee production and installation of large format print assets across the mall.
- Coordinate with vendors and internal teams for timely execution.
- Ensure brand consistency and high visual impact in all printed materials.

**Digital Screen Content Curation**
- Manage content strategy for mall’s digital screens (LED walls, kiosks, lift panels).
- Curate a mix of promotional, informational, and entertainment content.
- Collaborate with tenants and partners for co-branded content opportunities.
- Monitor screen uptime and content cheduling.

**Event Planning & Execution**
- Conceptualise and execute mall-wide events, seasonal activations, and pop-ups with wider marketing team.
- Liaise with tenants, sponsors, and vendors to deliver engaging experiences.
- Manage event budgets, timelines, and post-event reporting.
- Drive footfall and media coverage through innovative event marketing.

**Qualifications**:

- 5+ years in marketing, media sales, or event management.
- Strong project management and vendor coordination skills.
- Creative thinker with a commercial mindset.
- Excellent communication and stakeholder management abilities
- Min diploma in marketing/advertising/media communications or related studies

**Success Matrix**
- Growth in ad sales revenue and media occupancy.
- Increased customer engagement through screen content and events.
- Timely and cost-effective execution of print and event campaigns.
- Positive feedback from tenants and partners.

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