Addressable Director, Addressable

1 week ago

Orchard, Singapore ASPIRE GLOBAL NETWORK PTE. LTD. Full time

6 years exp

**Roles & Responsibilities**

**Addressable Director, Addressable - Matterkind**
Must be based in Singapore
- Salary up to SGD 10,000_

We have a current opportunity for an Associate Director, Addressable on a permanent basis. The position will be based in Singapore.

**Strategy & Implementation**
- Working with local acquisition teams to understand / refine data collection objectives
- Media tag implementation for Display measurement and audience use cases
- Strategy for streamlining media tags, limiting unnecessary calls / redirects.

**Governance**
- Ensure best practices are developed and utilized globally
- Partner with media analytics teams to ensure correct data is collected for best-in-class optimization approaches
- Partner with interactive tag management (iTM) team to ensure global acquisition media data collection adheres to global privacy and security standards

**Innovation**
- Provide leadership to the organization on industry changes such as privacy opt in regulations and browser updates
- Partner with third party platforms on new approaches, providing recommendations on how Amex can best utilize them

**Qualifications**
- Significant experience in the areas of digital ad operations and implementation
- Extensive experience with Doubleclick Campaign Manager / Google DV 360
- In-depth understanding of broader programmatic ecosystem, covering role of:

- Third party data
- Audience management / DMP
- Programmatic buying / DSP
- Bid Management platform

**Interested? Please apply**

EA #R2090960
Licence #11C4388

Aspire specialises in recruiting for the media and marketing communications industry. We help change people's lives and improve business performance.

Established since 1992, Aspire has over two decades of heritage in our specialist areas, so our dedicated consltas are well positioned to help.

Aspire has developed an international presence with offices in Singapore, Hong Kong, London and Manchester for employers and individuals with global aspirations. Aspire has been operating in Asia since November 2011, facilitating the movement of talent, locally, regionally and at a global level. Aspire is also ISO 9001 accredited, an investors in People Gold Award Company, a Sunday Times Top 100 company to work, members of APSCo Asia and we are always interested in talking to media & marketing communications professionals as well as those who are considering a career in recruitment with us at Aspire.

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