Marketing Communications P16

**Field Marketing Manager APAC**

**Level: P16**

**POSITION OVERVIEW**

As the Field Marketing Manager, you will be an integral part of the Asia Pacific commercial team, helping to drive brand awareness, lead generation, and deal acceleration. In this role, you will be responsible for the planning, strategy and execution of the field marketing plan. This position works closely with the broader marketing team, sales, and product teams to drive programs (live and virtual) with the goal of generating quality leads, pipeline, and building customer relationships.

**RESPONSIBILITIES AND DELIVERABLES**

**Field Marketing**:

- Own the field marketing calendar with a focus on industry conferences, tradeshows, and proprietary events
- Collaborate cross-functionally with sales and marketing to secure buy-in, set goals, and identify new opportunities for regional success
- Manage the planning, logistics and on-site execution of events and speaking engagement
- Form strong relationships with top industry organizations, associations, groups, vendors, and thought leaders
- Collaborate cross-functionally with sales and marketing to secure buy-in, set goals, and identify new opportunities for regional success

**Digital Programs**:

- Own the strategy and execution of webinars, driving thought leadership and lead generation
- Manage end-to-end webinar logistics, including platform management, promotion, and post-event follow-up
- Collaborate with stakeholders and cross-functional teams to generate ideas to drive webinar registration and audience engagement

**Performance Measurement and Optimization**:

- Define key performance indicators (KPIs) to measure the effectiveness of programs
- Track and measure ROI, providing data-driven recommendations for future sponsorship investments
- Provide regular reporting and insights to stakeholders, including senior management, on the impact of field marketing efforts

**ORGANIZATIONAL ALIGNMENT**

This role reports directly into the Director, Global Downstream Marketing

**QUALIFICATIONS, SKILLS & WORK TRAITS**
- An understanding of demand generation best practices, principles and tactics
- Experience working in close partnership with sales leadership
- New product launch experience
- Experience managing events and conferences of all levels, as well as speaking engagements
- Demonstrated ability working in a fast-paced environment, managing multiple programs with self-sufficiency and agility
- Strong organizational skills
- Excellent communication, presentation and interpersonal skills, with the ability to lead and influence
- Travel as required, up to 40% of the time
- This is a global role that requires time on calls with the US at off hours

**TECHNICAL COMPETENCIES REQUIRED**:

- 5+ years of proven marketing experience in field marketing, event marketing and/or demand generation; B2B SaaS experience a plus
- Experience in Medical Device or Biotech preferred
- Proficient in CRM tools and marketing automation
- Ability to work with marketing analytics tools to track performance, analyze data and generate insights

**EDUCATION**
- Bachelor's degree in marketing or a related discipline

**Fortive Corporation Overview**

Fortive’s essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

**About Fluke Health Solutions**

Comprised of four industry leaders—Fluke Biomedical, LANDAUER, RaySafe, and Victoreen — Fluke Health Solutions (FHS) leads the biomedical and radiation detection markets with innovative products and services that help keep customers, patients, and clients safe. Fluke Biomedical leads the world in manufacturing biomedical test equipment like defibrillator analyzers and digital pressure meters. LANDAUER measures radiation exposure with dosimeter and radiation monitoring badges. RaySafe