Creative Design Lead

Company

Snaphunt Pte Ltd

Designation

Creative Design Lead (Remote)

Date Listed

20 Jan 2025

Job Type

Entry Level / Junior Executive
- Full/PermFree/Proj

Job Period

Immediate Start - Flexible End

Profession

Real Estate / Property Management

Industry

Healthcare / Fitness / Sports

Location Name

Singapore

Allowance / Remuneration

$1,250 - 2,050 monthly

Company Profile

Our client is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.

**Job Description**:

- 100% Remote: Enjoy the flexibility and convenience of working from anywhere.
- Full-Time Position: Secure a stable and consistent work schedule.
- Similar Time Zone: Work seamlessly with a team in a compatible time zone.
- Established Company: Join a nearly 20-year-old successful & growing organisation.
- National Presence: Be part of a national Australian company.
- Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
- Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
- Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
- Data-Driven Decision Making: Enjoy prioritising data-driven strategies that ensure you make informed decisions, personalise marketing efforts, and improve customer satisfaction.
- Creative Freedom: Bring your unique design vision to life while collaborating with an innovative and forward-thinking team.
- High-Impact Role: Play a critical role in shaping the company’s brand identity and user experience across digital platforms.
- Diverse Projects: Work on a wide variety of design tasks, including UI/UX design, marketing collateral, and brand development, ensuring a dynamic and ever-evolving workload.
- Professional Growth: Access opportunities for continuous learning and skill development in design and related fields.
- Portfolio Development: Build a world-class portfolio by contributing to meaningful and high-visibility projects.
- User-Centred Design Focus: Be part of a team that values and prioritises user-centred design principles to create intuitive and impactful user experiences.

**The Job**

KEY RESPONSIBILITIES

Strengthen and Manage Partnerships:

- Develop and refine Smile’s visual identity to align with the company's mission and growth goals.
- Create existing and prospective stakeholder-focused design materials, including presentations, infographics, and branded content.
- Ensure all designs adhere to Smile’s brand guidelines, maintaining a cohesive and recognisable brand image across all channels.

Acquisition & Retention:

- Retail Dental Cover: Create visually appealing and high-converting designs for digital campaigns, landing pages, and social media to support new sales growth targets and retention rates.
- Enterprise Dental Cover: Design B2B-focused sales and marketing collateral, emphasising clarity and professionalism, to achieve new sales growth targets and retention rates.
- Use AI-driven tools for A/B testing and performance optimisation of creative assets.

User Experience Design:

- Lead the design of Smile’s digital platforms, ensuring seamless navigation and an exceptional user experience for retail members and enterprise members.
- Use AI and user analytics to identify and address pain points, continuously improving conversion rates and customer satisfaction.

AI-Driven Design Efficiency:

- Integrate AI tools (e.g., DALL-E, Adobe Sensei) to accelerate the design process and optimise the quality of deliverables.
- Collaborate with the data team to leverage customer insights for creating personalised, data-driven design strategies.

Cross-Functional Collaboration:

- Work closely with the marketing, sales, and product teams to translate business goals into impactful visual assets.
- Collaborate with the engineering team to ensure design feasibility and implementation accuracy across digital platforms.

KEY RESPONSIBILITIES

Brand Identity:

- Delivery of retail and enterprise visuals, and brand refresh within 90 days.
- Brand consistency score maintenance across all channels (measured via periodic audits).
- Create memorable campaigns that align with Smile's brand identity and break through with our target audience.

Campaign Performance:

- Enhance Retail dental cover campaign CTR.
- Improve Enterprise dental cover campaign CTR
- Optimise conversion rates for key landing pages.
- Experiment with new creatives and landing pages to discover brand assets that drive the highest campaign conversions.
- Work closely with the marketing and product team to improve website-wide conversion rate.

User Experience:

- Increase in Net Promoter Score (NPS).
- Reduction in bounce rate o