Director of Mobile Advertising and Monetization

6 days ago

Singapore EWP PTE. LTD. Full time

Responsibilities:

- Establish and maintain strong relationships with local Singapore companies, as well as global mobile gaming platforms and ad networks such as Google, Facebook, Unity, etc.;
- Oversee the execution of digital marketing strategies, including app store optimization (ASO), user acquisition campaigns, and in-app promotional activities, ensuring alignment with company objectives;
- Lead a team to monitor, analyze, and report on the performance of mobile advertising and monetization campaigns, making data-driven decisions to optimize results;
- Collaborate with internal teams to drive product development and improvement based on market trends and user feedback.

Requirements:

- Strong business negotiation and communication skills;
- Familiarity with processes and strategies of digital marketing platforms such as Google, Facebook, Unity, etc.;
- Proven track record of successfully leading a team and driving results;

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