Key Account Manager

2 weeks ago


Singapore HONG XIN DA PTE. LTD. Full time

**Responsibilities**:
**Strategic Thinking & Execution**
- Develop commercial plans and execution models with internal stakeholders.
- Formulate and drive Joint Business Plans (JBPs) with key accounts.
- Identify market trends and develop strategies to outperform competitors.
- Collaborate with Marketing to create annual activity plans.
- Plan and execute BTL (below-the-line) activities, including promotional mechanics and in-store merchandising (POSM), with Marketing/Trade Marketing.

**Sales & Profit Delivery**
- Drive effective channel and product range strategies to optimize profitability.
- Collaborate with internal teams to develop integrated business plans for account growth.
- Contribute to pricing strategy development across SKUs, balancing profit and market competitiveness.
- Implement Point-of-Purchase strategies to maximize trade spend efficiency.
- Manage trade spend allocations at the category level in support of route-to-market strategies.
- Evaluate promotional cost-effectiveness and ROI by channel and customer.
- Lead monthly forecast reviews and category management initiatives with retailers.

**Account Management & Partnerships**
- Build and maintain strong commercial relationships with key retail accounts.
- Lead complex negotiations and contract discussions.
- Develop and implement channel differentiation strategies.

**Compliance**
- Ensure proper implementation of contracts and adherence to agreed terms.
- Maintain compliance with competition laws and anti-bribery regulations.



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