Marketing Lead
2 days ago
Career Category
Marketing
**Job Description**:
Responsibilities:
- Maximizes all General Medicines brand potential at national level
- Executes Country Operating Plan
- Delivers branding campaign in line with international guidance
- Drives motivation of sales force towards brand aspiration (cycle and launch meetings)
- Lead cross functional brand team to develop and implement Country Brand Strategy & Plan in full congruence with International Brand Plan
- Designs and executes strategies and promotional activities (multi-channel customer engagement, detail aids, message scripts, advertising, congresses, etc.) in line with international branding and key messages
- Develops Long Range Plan with cross function teams
- Proposes national sales target and achieves agreement with Country Director and Sales/District Managers
- Translates/implements international brand campaign locally
- Analyses market research and develops POA
- Coordinates competitive intelligence and drives competitive action plans
- Partners with the Medical team and other cross functional team members to optimize the brand performance (KOL developments, access etc.) and achieve KPIs for brands.
- Collaborate with other PMs (both local and regional) on joint projects
- Managing external partners and agencies, and tactical execution
- Identifies business opportunities and develops business cases
**Qualifications**:
Minimum Requirements
- Degree Qualified, pharmacy, life or biomedical sciences preferred.
- Minimum 5 to 8 years of experience in biopharmaceutical industry, with roles in commercial/ sales and marketing.
- Fluency in English, both oral and written communications
- Strong Financial and budgeting management
- Documented track record of product launches
- Computer skills (MS Office programs)
- Eligible to work in Singapore
Preferred Requirements
- Minimum 2 years of experience in a US pharmaceutical company
- Documented experience in Bone, Cardiovascular & Inflammation Franchise area
- Experience in digital marketing strategies and initiatives.
- Experience with people management
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