Head of Strategy

**Overview**

Mindshare is on the cusp of the next chapter of our growth story, building on the strength of our leadership in Asia Pacific, but embracing a future in which performance media and DTC models must be the foundation upon which other capabilities are built.

As Mindshare embraces a new vision around delivering Good Growth for our clients, the N Asia Head of Strategy will be central in evolving the vision together with our teams in China, Hong Kong, Taiwan, Japan and Korea. This will involve training and elevating strategic thinking and implementation as well as new business support.

You will be the owner of transforming Mindshare’s strategic delivery for key clients in N Asia with a focus of 50% on China and 50% on Taiwan, Hong Kong, Japan and Korea. You will be the client’s strategic best friend helping them to evolve their business, marketing and communications thinking across the region.

Internally at Mindshare you will inspire, coach and empower teams to innovate, create and adapt. This role will also require you to work with our Chief Client Officer and Head of Digital Solutions by developing innovations, market firsts and capabilities for our teams and clients.

**Strategy at Mindshare**:
We have an established approach to strategic thinking around “Good Growth” and a planning toolkit that supports this vision. You will be asked to help evolve this proposition for clients and train our teams on these tools to help them deliver this vision to clients and grow the Mindshare business.

**The Challenge**:
The key is to re-architect the strategic relationship away from whom we target and how we reach them towards outcomes, data driven creativity and impact. To extract from the client the key burning questions and craft solutions for them with a digital/mobile first approach using fast moving data.

**Responsibilities**:
Lead the Strategy agenda on specific clients across N Asia as we market in a digital world. To work collaboratively with the Head of Strategy APAC to ensure consistency across the region as well.

Support Unite China team from a strategic perspective until replacement is found and then more broad support for China clients.

Support new business as required.

**Performance Measures (KPIs)**
Performance will be measured in quality and quantity of:
Driving world class strategic rigour and creativity across markets

Integration of partners, agile data and content into recommendations

Award winning case studies

Engagement with the planning community

**Key Competencies**
Client partnership, Thought leadership, Communication planning, Digital Native, facilitation, stimulate creativity & collaboration

**Key Skills**
Knowledge of Communication Planning and Ideation techniques
Knowledge and curiosity around the latest Digital developments
Honed in insights generating and understanding consumers
Confidently engage with senior stakeholders both within and outside the agency
Present and persuade the audiences in client organisations, partners and markets with ideas, approaches and thoughts

**More about Mindshare**

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - **#teammindshare **. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

**More about GroupM Singapore**

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.