Marketing Senior Executive

**ABOUT COCOMI**

COCOMI (Formerly Norbreeze Timepieces) was established in 2004 and is a leading accessible luxury Watch and Jewellery Distributor in Southeast Asia. COCOMI operates more than 20 stores (direct and indirect) in Singapore & Malaysia. Further, the company manage all sales channels, such as wholesale, ecommerce, and travel retailers, and is an omnichannel retailer of the world's leading accessible luxury watch brands, such as AUGUST BERG, BERING, BOSS, COACH, DANIEL WELLINGTON, HUGO, LACOSTE, MVMT, OLIVIA BURTON, TOMMY HILFIGER, CALVIN KLEIN, and others.

COCOMI is envisioned to become Asia’s leading omni-channel retailer for affordable luxury watches and jewelry brands, mostly preferred by Gen Z and Young Millennials

**THE ROLE**

As a Marketing Executive of Cocomi, you are responsible for executing marketing campaigns and activities that deliver on business’s sales objectives (across all business channels) and grow Cocomi’s in-market brand awareness. You are assigned to manage 360 degree integrated marketing execution including Digital activation, Social media, Influencing marketing, CRM, Loyalty Marketing, Partnership and Instore visual merchandizing to drive traffic, conversion and spend for Cocomi omni-channel retail platforms

**THE RESPONSIBILITIES**

**Marketing Campaign Management**:

- Create content for marketing communication deliverables on touchpoints including print, digital, and social, which are on-brand and drive intended call-to-action.
- Work closely with graphic designer to develop marketing collateral deliverables supporting all channels (e-commerce, retail stores, wholesale).
- Develop and implement content on social media channels covering Singapore and Malaysia markets to maximize engagement.
- Prepare press releases and media pitch to media community for seasonal new launches and campaigns.
- Support to engage media and influencer community to grow media/social buzz and social followings.
- Provide content vetting and copywriting support to regional wholesale partners.
- Support in execution work for mall-related marketing campaigns that our retail stores participate in.
- Liaise with external stakeholders (malls, vendors, agencies, partners) and internal stakeholders (merchandise, logistics, creative) to execute marketing activities and promotions.
- Plan and execute activation/ events for customer and media engagement.
- Execute photoshoot and video shoot whenever necessary
- as part of content creation process.
- Prepare reports that tracks and evaluate effectiveness of marketing efforts (ROI) to make recommendations for future better improvements
- Monitor and share new and latest digital marketing trends for business considerations.

**Customer Relationship Management**:

- Develop and implement Cocomi’s member reward program to drive brand engagement and loyalty.
- Explore partnerships to enhance Cocomi’s membership offerings.

**General Marketing**
- Manage upkeeping principal brand assets archives to ensure assets in use are up to date.
- Preparing marketing-related presentations and reports whenever necessary.
- Assist in developing and producing of any other marketing related deliverables required by the business.
- Attend activation and events on site (some may be after hours) to assist with onsite logistics and execution
- Support in market research and data analysis to understand omni-channel consumers’ insights and generate creative and relevant Marketing campaign ideas and concepts

**KEY REQUIREMENTS**
- 2-3 years’ experience in multi-brand, retail and campaign marketing
- Experience in Digital Marketing, Social Media, Content development and Community management
- Have a can-do-attitude to strive for excellence at work
- Able to work and deliver in a fast-paced dynamic environment
- Resourceful, efficient, and able to work independently
- Creative, meticulous with an eye for details and aesthetics
- Strong communication skills (written and spoken)
- Effective project management skills
- Familiar with: Sendible, Klaviyo, Canva, or similar tools
- Basic designing/edit skills with Adobe Premier, Illustrator and Photoshop
- Basic photography and videography skills

**Salary**: $3,000.00 - $3,500.00 per month

Work Location: Hybrid remote in Singapore 159919