Marketing Director

The Marketing Director of the Singapore Domestic Market holds a dual role of Head of the marketing function for the Singapore Domestic Market and of Marketing Lead for the APAC region.

In his/her capacity of Head of Marketing of the Singapore Domestic Market, he/she reports to the Country Manager of the Singapore Cluster. He/she is responsible for growth impact, brand building and consumer centricity, measuring performance based on four major KPIs: market share gain, value leadership (volume, price, mix), brand equity (awareness, consideration, advocacy), asset/activation effectiveness and Point of Sales execution excellence.

His / her role is to champion local Consumer & Demand, focusing on formulating and optimizing the value of the portfolio strategy. He/she drives integrated consumer-centric brand planning and activations from awareness to shelf and e-shelf (covering 15-20 brands). He/she ensures execution excellence at every relevant touchpoint both ATL and BTL. He / she is the owner of resource allocation and accountable for brand P&L.

He/she is responsible for providing strong and inspiring leadership that contributes to the overall success of Pernod Ricard Singapore’s vision and ambition. Part of the management team of the Singapore Cluster, he / she will play a pivotal role in shaping the organization's growth strategy and culture. Strong knowledge or interest for the industry, leadership acumen, strategic vision and ability to stay grounded and close to the market (field and consumers) will be essential for succeeding in this role.

In his/her capacity of Marketing Lead for the APAC region, he/she reports to the CEO APAC and is responsible for providing coordination of marketing strategies with relevant internal stakeholders across APAC markets and global teams (brand companies, HQ) and for animating a community of marketing talents across APAC. He/she will be part of the APAC Executive Leadership Team and part of the Group’s global marketing leaders community.

**Growth Strategic Planning & Portfolio Strategy**:

- Formulate and implement comprehensive marketing and portfolio strategies that align with the organization's overall objectives and growth targets.
- Drive strategic proposals to build sustainable business growth through Growth Equation model, quarterly brand planning and S&OP meetings.
- Stay close to the market (through market and consumer data analysis and field visits) to anticipate market trends, identify opportunities, and make data-driven action plans.Actively lead discussions on category sizing, consumer opportunities, competitive white space, and financial projections to build and sustain a portfolio strategy adapted to changing market and consumer trends.

**Portfolio and Brand Management: with support of the Brand Manager & his/her team**
- Translate portfolio strategy into impactful brand plans covering all consumer touchpoints, and define clear business and operational objectives for developing brand equity for the key brands identified.
- Oversee the usage and/or development of marketing collateral and creative assets to ensure consistency, quality and avoid duplication vs existing assets from global teams or other markets
- Initiate data-driven recommendations on product assortment, including new product launch, local development, delisting; and engage actively with relevant internal stakeholders for informed decisions.
- Direct the planning, execution, and optimization of marketing campaigns across various channels and all types of media.
- Create long-term brand plans, PR, events, and sponsorships, defining the most relevant passion-points and targeting the right communities by brand.
- Launch, implement and ensure team’s full adoption of Marketing Mix Modeling tools from Global to ensure marketing spent effectiveness.

**Trade Marketing Management: with support of the Trade Marketing Manager & his/her team**
- In strong collaboration with the Head of Sales, translate portfolio strategy into impactful brand visibility and consumer activations plans, and define clear business and operational objectives for developing PVA of the brands by channel.
- Build visibility and activation programs curated for top selected retail outlets.
- Manage tools driving consumer engagement and conversion to sales across all L3F consumer touchpoints: sourcing of POSM (Points Of Sales Materials), management of branded visibility and merchandising units, management of promoters and of digital engagement tools
- Design consumer BTL activations at specific moments of consumption adapted to each relevant channel.
- Develop tracking reports to monitor and optimize Sales & distribution, visibility and activation achievements in points of sales.
- Manage staff purchase platform: ensure assortment available to staff is refreshed and in tune with the company’s and portfolio strategy, develop staff engagement plan in collaboration with HR and communication teams, with the aim to create stro