Product Designer Ii, Consumer

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

The International Team in Coinbase is tasked with expanding the presence and reach of Coinbase products to countries across the globe. The team has supported various initiatives across countries like Australia, India, Singapore and Brazil and there’s more to come. As a close partner to Product and Engineering, Coinbase Design team plays a critical role in executing on the company vision. We take on hard user experience problems to deliver delightful and easy-to-use products from very complex technical challenges. You'll help design our flagship products for the largest user base in crypto and define user experiences for entirely new features that the ecosystem has not seen before.

You’ll design the following as a part of your role:

- **Product Improvements -**One of the key levers we have at our disposal to grow our user base in key markets is to improve our product to make it the easiest to use in each market. Key areas of product improvement include:

- **Localization -**regularly checking our products for correct translations and areas that could benefit from better localization. Recommending areas that could be better improved to fit with cultural context. Our product should feel local in each of our markets.
- **Onboarding -**Each country has specific onboarding requirements, you will be working closely with the onboarding team to ensure that the best UX is provided to users whilst being compliant with local requirements.
- **Market research / Analysis -**Helping the research team and country pod to conduct a holistic analysis of competitive dynamics in the market. Helping to run regular user testing and research sessions, documenting results and outlining opportunities presented. Having a deep understanding of Coinbase metrics within the region.

**What you’ll be doing (ie. job duties)**:

- Work in a small team to iteratively improve the user experience.
- Take new features from ideation, to prototyping, to user testing, to production.
- Design web and mobile experiences that are simple and intuitive.
- Participate in regular design reviews where you’ll seek out specific feedback on your designs and incorporate relevant feedback.
- Execute on the product roadmap and help define product strategy.
- Daily collaboration with Engineering, User Research, and Product.

**What we look for in you**:

- 3+ years of professional Product Design experience
- Bachelor's degree in a related field
- Experience designing consumer-facing experiences for web and mobile
- Excellence in UX thinking, visual design, and written communication
- Experience working in a collaborative environment with engineers, user researchers, and product teams
- Fluency in Figma and prototyping tools
- Low ego, collaborative, and open minded

**Nice to haves**:

- Experience designing for fintech in India
- Interest in crypto or financial products
- User of Coinbase products

PID: P64039