B2b Marketing Manager

2 weeks ago

Singapore TikTok Full time

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Our mission is to inspire creativity and bring joy. TikTok has global offices including Dublin, Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

1. Develop and implement B2B marketing strategy to grow TikTok's advertising business in SEA
2. Develop messaging, narratives and collaterals to engage advertisers (including large brands, mid market and agencies)
3. Work closely with local and global marketing teams to roll out strategies and campaigns
4. Work closely with sales, PR, product and other cross-functional teams to drive marketing programs across SEA
5. Develop local industry, customer and market insights to shape business strategy
6. Activate integrated marketing campaigns including events, PR, advertising, social media and industry partnerships
1. 3+ years of experience in marketing, communications, consulting or business strategy
2. Experience in media, advertising or technology industries
3. Excellent written and verbal communications in English
4. Track record of working with and influencing sales & other cross-functional teams
5. Experience developing integrated marketing strategies and executing go-to-market plans
6. Understanding of TikTok's solutions and the advertising industry

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals should not be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.

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