Mindshare Manager, Client Leadership

Mindshare is an agency of GroupM, the leading global media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Account Manager to join us. In this role, you will be responsible for integrated planning and buying for top advertisers both locally and regionally.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Overview of job

Mindshare is an agency of GroupM, the leading global media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Account Manager to join us.

In this role, you will drive strategy and innovation in communication planning, own campaign development and lead key clients’ relationship. You must possess strong working experience of how traditional and digital channels interplay in the Singapore media ecosystem with a proven track record in the development of innovative and effective campaign solutions for this market.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Account Director

3 best things about the job:

- Working with a high performing integrated media team to drive best in class channel planning and ROI for a mixture of local and international brands covering Singapore and Regional markets.
- Hone leadership skills through building and leading operation excellence for the team.
- You will be working within a warm environment and an efficient team whilst at the same time being part of the largest marketing services group in the world

In this role, your goals will be:
In three months:

- Build good rapport with clients. Proactively participate in meeting discussions with clients and agency partners.
- Acquire a good understanding of Mindshare planning framework and how it can be applied to build an effective campaign strategy and channel plan.
- Own projection management, ensure smooth workflow and clients and team members are up to speed on all tasks.
- Rigor in setting and tracking campaign KPIs. Ensure effective and accurate optimisation and delivery of performance utilising all relevant internal teams, agency processes and tech.

In six months:

- Holistic thinking is carried across channel planning, including how paid owned earned interplay in the communication ecosystem.
- Direct and mentor the team to drive operation excellence throughout project implementation.

In 12 months:

- Build trusted advisor relationship with clients. Able to support the broader strategic output for clients’ marcom needs.
- Fully competent in developing and articulating a compelling strategy/approach to successfully sell in new initiatives to drive incremental revenue.
- Lead and direct all team members to support in the development of channel plans and creative solutions that are planned holistically with the broader media mix.

What your day job looks like at Mindshare:

- Develop compelling campaign solutions including consumer and category insights, strategy, channel recommendation.
- Drive strategic and tactical innovation across traditional and digital platforms.
- Hands-on project management - collaborate with media owners, agency partners and internal specialist teams to ensure all deliverables are met/launched on time.
- Evolve use of measurement systems to provide greater insight into ROI of media plans and ensure the team deliver on agreed KPIs.

What you’ll bring:

- Strong working experience of how traditional and digital channels interplay in the Singapore media ecosystem
- Innovative and effective campaign solutions
- Leadership skills in building and leading operation excellence for the team

Minimum qualifications:

- For Manager role, you must have at least 5-6 years of working experience in a media or digital agency where your key function includes the development of campaign/channel strategy.
- Positive attitude, can take guidance and pro-active
- Strong client management experience on multi-national, complex clients with proven experience in Singapore market or similar areas
- A track record of success in integrating a digital product offering into a wider communications planning offering (offline and online)
- Knowledge coupled with passion for digital. Applied knowledge of 3rd party ad-serving, website and tracking and associated technologies a must, especially programmatic.
- Positive team spirit with the willingness to go the extra mile and passion for thinking outside the box
- Shows a depth of understanding of the industry, business, brands and consumers in client conversations
- Demonstrate a high level of initiative and resourcefulness
- Strong communication and presentation skills
- A strong sense of accountability and responsibility
- Comfortable with numbers with great attention