Marketing, Bop Demand Generation

**Job Scopes**:
Good vision is a basic human right. Yet uncorrected poor vision affects 1 in 3 people around the world. That’s at least 2.5 billion people, 90% of whom live in developing or base-of-the-pyramid (BoP) economies where they have limited access to and awareness of vision care. These 1 in 3 people aren’t reaching their full potential but it doesn’t have to be this way because uncorrected poor vision can easily be addressed with a pair of glasses.

As the global leader in vision care with a mission to help everyone see more, and be more, EssilorLuxottica has a responsibility to help eliminate uncorrected poor vision in a generation. To do so, it focuses on delivering investments and actions across four focus areas - (i) creating sustainable access points, (ii) innovating for affordable solutions, (iii) funding subsidized and free services and (iv) advocacy & awareness via dedicated units:
The company’s sustainable programming division - comprising 2.5 New Vision Generation (2.5 NVG) and the BoP Innovation Lab - was created to find new and sustainable ways to provide vision care to these BoP communities without access to conventional distribution channels, as well as develop affordable quality products that are suitable for their use.

Are you passionate about creating a positive change for underserved communities? Does the idea of activating marketing strategies (market research, digital media, retail optimization etc) to support scale-up of our work and reach new consumers excite you? If so, we look forward to meeting you

You’ll bring proactivity, an entrepreneurial mindset, team spirit and innovative ideas to build and support marketing campaigns / programs - both online and offline - that increase awareness of good vision, create consumer engagement and enhance 2.5 NVG's brand awareness and loyalty.

**Key Responsibilities**:
Support BoP Demand Generation & Marketing in developing and implementing campaigns / projects that will increase the awareness of good vision and enhance the brand perception of 2.5 NVG

Own and implement campaigns / projects with guidance from manager

Collaborate with various functions within the global sustainable programming team as well as local country marketing teams on global and local projects

Work with agencies and media partners as needed

Monitor and report on appropriate platform / channel analytics and KPIs to track progress

Keep abreast of latest developments in marketing, vision care and public health - identify, prioritize and leverage trends, technologies, platforms and methodologies to further the 2.5 NVG’s reach and engagement and achieve our marketing objectives

Administration of marketing budget - tracking quotations, purchase orders, invoices etc

Perform other duties as assigned by manager

**Key Requirements**:
Min 4years of marketing experience - in-house or agency.

Bachelor Degree in Mass Communication, Marketing, Advertising or Multimedia or equivalent in related field.

Professional proficiency in English. Proficiency in any other languages is a plus for business purposes.

Deep interest to work on rural consumer marketing and brand management

Creative and experimental ideator with ability to bring ideas to life and execute to fruition

Strong communication skills

Self-starter with problem-solving and resourceful mindset

Collaborative attitude

Skilled in MS Office tools (in particular Excel, Powerpoint etc) and familiarity with marketing technologies (Canva, SurveyMonkey)

Familiar with social media landscape (Facebook, Instagram, TikTok, Twitter)