Digital Marketing and Communications Specialist
2 weeks ago
**About the job/responsibilities/ what you will learn**
We are growing our team, and we want to work with you and give you the opportunity to learn and test digital marketing strategies to grow our brand, while you develop a wide variety of skills.
You will be a valued member with a voice at the table in a family oriented culture with a flat hierarchy and plenty of growth opportunities at La Levain, and our sister brands Mdm Ling Bakery and JU Signatures.
**What you will do/learn**
- Identify digital/customer/industry trends to optimise ad spend and performance based on insights
- Measure and analyse performance data to assess return on ad spend and further grow the company’s digital presence
- Use SEO and design thinking to improve user experience and improve landing page experience
- Research competitors and market trends
- Brainstorm new and creative growth strategies
- Collaborate with agencies, media and vendor partners
**Who you are**
- Creative and resourceful to identify target audiences and trends, and consumer psychology to develop digital campaigns
- Experience with SEO/SEM, developing social media campaigns and designing visuals (photography, video etc)
- Familiarity with analytics tools (Google Analytics) and digital marketing platforms (Google/ Meta Ads Manager, Facebook Creator Studio) etc
- Problem solver, analytical and data driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Comfortable to share opinions and challenge assumptions
- Creative self starter who can handle multiple projects in a fast paced environment
**Salary**: $1.00 - $2.00 per month
**Benefits**:
- Employee discount
- Food allowance
- Work from home
Schedule:
- Monday to Friday
Supplemental pay types:
- Performance bonus
**Education**:
- Bachelor's or equivalent (preferred)
**Experience**:
- Digital marketing (preferred)
- Social media management (preferred)
- Design (preferred)
Work Location: Hybrid remote in Singapore 569511
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