Cmo
1 week ago
We are currently seeking an exceptional and experienced professional to join our team as the Chief Marketing Officer (CMO) in the Singapore or Philippines. As a CMO, you will play a crucial role in driving our marketing strategy and overseeing all marketing activities in the region for the business.
**Responsibilities**:
- Responsible for all brand marketing and marketing business of company and its brands,; Responsible for brand exposure and new paying user growth;
- Responsible for managing the annual budget of hundreds of millions of dollars, participating in a series of brand and market projects such as decision-making and endorsement stars, sponsorship activities, private brands, online purchases, agency cooperation, business cooperation, etc.;
- Responsible for the management of social media accounts with millions of fans, responsible for social media content, promotion and fan growth
- Responsible for the management of game charity Fund and participating in various charitable activities ;
- Manage the public relations maintenance, protection and promotion of game and its affiliated brands,
- Follow up with local and international markets. Industry. Competitors related marketing dynamics, quickly develop response plans.
**Qualifications**:
- At least 10 years of marketing/branding experience and several years of management experience.
- Familiar with Internet marketing, have a deep understanding of SEO, ASO, SEM, agency/fission promotion
- Familiar with brand marketing, have a deep understanding of endorsement, sponsorship, TV advertising, radio advertising, OOH, social media
- Fluent in Chinese and English communication
- CMO experience in large Internet companies
- Have local marketing channel resources in SG or Philippines, including online and offline channels
- Local media, public relations, entertainment and other brand resources.
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