Associate Lecturer

2 weeks ago

Singapore Singapore Institute of Management Full time

Job Description

Changes in consumer and business behaviour from the internet and mobile shopping to the influence of social media are making it harder for marketers to coordinate their overall brand-building strategy. This module considers these recent changes in marketing and the retail sector, particularly the digital technologies which have led to new forms of non-store shopping and the growing importance of electronic word-of-mouth. It will also look at the development of multi-channel marketing ecosystems and the challenges facing organizations as they try to build consumer response and loyalty through digital media.

Requirement:
Mark Individual or Group Assignment

Job Requirement
- A PHD or Master's Degree in related discipline from a reputable university
- At least 2 years of relevant teaching experience at the tertiary level
- 5 years of relevant work experience will be an added advantage
- Familiar with various referencing styles, especially the Harvard Stirling University Referencing style

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