Competitive Intelligence Geo Lead Apjc

**Competitive Geo Lead**
**Competitive Business Development Manager**

A creative leadership role in Cisco’s Global Sales organisation helping guide the company’s product portfolio and business strategy for the future, across all architecture solutions, as well as providing strategic guidance to Cisco’s highest levels of leadership. Unwinding complex competitive problems, gaining insight into the opportunities inherent in those problems, recommending pathways forward, and driving execution. Influencing and formulating long-term competitive strategic priorities and plans, highlighting key emerging industry trends, developing competitive market expansion opportunities. Performing analysis of competitive dynamics and internal business performance improvement through increasing the profitability of existing products.
- Drive competitive interlocks with Sales, segment leadership and across architecture teams.
- Drive channel competitive strategy by partnering with sales, regional partner orgs, regional distribution orgs and managed service provider org.
- Drive field and channel investment and pricing decisions for standard and non-standard programs.
- Create new competitive product offers to drive growth.
- Create localized offers for country or segment specific initiatives.
- Drive competitive testing, enablement, and strategy to arm the sales, systems engineering, and partners with the right information at the right time to win.
- Provide feedback to platform product management groups on market trends and competitive threats.
- Drive QBO content from GTM perspective.
- Partner with Product and Solutions Marketing team to map GTM initiatives directly to marketing plan.
- Lead development of new business models that cut across multiple product groups.

Strategy:

- Maintain a strong point of view on strategy to meet customer needs supported by customer data and analytics
- Lead multiple competitive projects across the organization, as well as provide strategic guidance to Cisco’s highest levels of leadership
- Identify, analyze customer decision criteria, and present tactical solutions to new customer spending paradigms and consumption models
- Based on customer analysis and overall forward-thinking industry knowledge, extrapolate what trends and solutions will meet medium and long-term solutions and develop top level investment strategies to get there
- Drive thought leadership and POV across development teams (Development/Engineering, and Marketing Communications) and influence change and adoption
- Long Range Strategy & Planning (LRSP) and Strategic Leadership Team (SLT) QBO process management

**Who You'll Work With**

As Competitive Business Development Manager, an instrumental individual contributor in Cisco’s Sales organisation with impact across the all architecture solutions. In this role, you will work to unwind complex competitive problems, gain insight into the opportunities inherent in those problems, recommend a path forward, and drive execution. Projects can include: Influence and formulation of long-term competitive strategic priorities and plans, highlighting key emerging industry trends, Develop competitive market expansion opportunities, Detailed analysis of competitive dynamics and internal business performance improvement.
**What You'll Do**

This role will be an expert in Cisco’s and our competitor’s businesses. You will be a creative leader who helps guide the company’s business strategy for the future. This extends from increasing the profitability of existing products, to recognizing opportunities to develop new products.
- Drive competitive interlocks with Sales, segment leadership and across architecture teams.
- Drive channel competitive strategy by partnering with sales, regional partner orgs, regional distribution orgs and managed service provider org.
- Drive field and channel investment and pricing decisions for standard and non-standard programs.
- Create new competitive product offers to drive growth.
- Create localized offers for country or segment specific initiatives.
- Drive competitive testing, enablement, and strategy to arm the sales, systems engineering, and partners with the right information at the right time to win.
- Provide feedback to platform product management groups on market trends and competitive threats.
- Drive QBO content from GTM perspective.
- Partner with Product and Solutions Marketing team to map GTM initiatives directly to marketing plan.
- Lead development of new business models that cut across multiple product groups.

Key Responsibilities:
Strategy:

- Maintain a strong point of view on strategy to meet customer needs supported by customer data and analytics
- Lead multiple competitive projects across the organization, as well as provide strategic guidance to Cisco’s highest levels of leadership
- Identify, analyze customer decision criteria, and present tactical solutions to new customer spending paradigms and consumption models