Marketing and Market Access Manager

5 days ago


Singapore BeiGene Full time

About us

BeiGene is a global oncology company that is discovering and developing innovative treatments that are more affordable and accessible to cancer patients worldwide. With a broad portfolio, we are expediting development of our diverse pipeline of novel therapeutics through our internal capabilities and collaborations. We are committed to radically improving access to medicines for far more patients who need them. Our growing global team of more than 10,000 colleagues spans five continents, with administrative offices in Basel, Beijing, and Cambridge, U.S. To learn more about BeiGene, please visit

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Job Description:
Reporting to the Head of Commercial, the Marketing and Market Access Manager role will include:

- Development of product launch and commercialization strategy, driving pre-launch and launch preparations for Oncology portfolio and future pipeline.
- Enhance launch preparations with strong market understanding and knowledge through the development and implementation of relevant marketing tools, analyzing key drivers and barriers and formulating strategic plans to capitalize on market opportunities with close collaboration with the local/regional team and generating extensive insights and analysis.
- Drive the development of cross-functional affiliate marketing plans that identify clear portfolio and brand strategies linked to clearly defined tactical execution. Critical to success in this role will be the ability to drive state-of-the-art launches for our future products and the execution of activities to accelerate growth. You will be required to facilitate and deliver various activities and training to the affiliate teams to strengthen competencies and onboard new team members.
- Develop and execute marketing end-to-end deliverables and commercialization activities based on stakeholders, disease and brand insights.
- Work closely with supply chain to ensure optimal demand forecast for the portfolio.
- Support the preparation of compelling pricing and timely reimbursement/funding submissions (government funding, tenders and hospital listings) and payor and other stakeholder engagement plans to drive and expand access to BeiGene portfolio
- Build, where appropriate, value dossiers, objection handlers and payor engagement plans
- Build and implement patient advocacy plans to enable strong local relations with relevant patient advocacy groups for allocated brands/therapeutic areas

Qualification Required:
Duties & Responsibilities
- Develop/adapt global marketing strategies to drive sales of Oncology porfolio & support affiliate to develop strategies and market understanding.
- Provide market insights and develop marketing tools for launch, drive performance of Oncology portfolio - competitive intelligence.
- Guide, support and ensure successful launch of products in Singapore
- Drive and develop multichannel engagement / digital initiatives
- Lead pricing and market access strategies
- Solid understanding of the healthcare system and key stakeholders
- Hands-on experience with local funding submissions is desirable

**Requirements**:

- University degree in Science, Business or equivalent, preferably with a Postgraduate degree in Business Administration
- A minimum of 5 years in Product/Marketing Management at least 2 years in Oncology.
- Have a proven track record in marketing strategy & product launches.
- Prior experience in identified disease areas - Oncology/or Haematology
- Strong experience in leading key brand launch pre
- to post-launch is preferred
- Possess strong marketing planning, budgeting, financial management and analytical skills and able to drive complex projects within tight timelines.
- Open-minded, a fast learner and fluent in both written and spoken English.

What We Offer To Our Valued Employees
- Market competitive compensation package including performance-based annual bonus scheme
- Company shares (generous welcome grant and performance-based annual equity plan)
- In-house and external learning and development opportunities
- Fantastic benefits program and keep improving
- Plus you get to work with a dynamic team of collaborative, supportive, inclusive, and fun professionals whose mission is clear: Cancer has no borders and neither do we.
- Join us and Make momentum in your career

BeiGene Global Competencies

When we exhibit our values of Patients First, Collaborative Spirit, Bold Ingenuity and Driving Excellence, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.
- Fosters Teamwork
- Provides and Solicits Honest and Actionable Feedback
- Self-Awareness
- Acts Inclusively
- Demonstrates Initiative
- Entrepreneurial Mindset
- Continuous Learning
- Embraces Change
- Results-Oriented
- Analytical Thinking/Data Analysis
- Financial Excellence
- Communicates with Clarity
- BeiGene is committed to respect and protect personal informa



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