Product Manager

3 days ago


Singapore TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

The User Growth team plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products such as TikTok, Resso, CapCut, Helo, etc. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of ByteDance products. Typical growth projects include paid ads, referrals, notifications, etc.

**Responsibilities**:

- Responsible for the planning and design of the user growth marketing platform, and support the marketing growth of ByteDance's global products.
- Build automatic ad creation and optimization capacity via API of mainstream media such as Google, Facebook, TikTokAds and ASA; optimize delivery process and create standard work flow to improve marketing efficiency.
- Build rule engines, and cooperate with algorithm team to optimize the performance of paid ads.
- Explore new growth methods to help businesses achieve growth breakthroughs.
- Coordinate internal and external resources to drive efficient launch of projects; Manage and ensure product qualities and impacts.

**Qualifications**:

- Bachelor's degree or above.
- Bachelor's degree or above.
- More than 5 years work experience, more than 3 years of product work experience, experience in marketing systems, tools for paid ad delivery, programmatic advertising is preferred.
- In-depth understanding of mainstream advertising platform delivery methods, including Google, Facebook, TikTok Ads, ASA, Twitter, etc., with more than 2 years of advertising experience on at least 2 platforms; short video or game paid ads management experience is preferred. Familiarity with ASA is preferred.
- Open-minded; familiar with multiple user growth methods excluding paid ads; experience in app growth is preferred.
- Sensitive to data, have strong data analysis ability, can find problems, mine problems through data, and propose solutions.
- Have strong communication, coordination and project management capabilities; can effectively organize and drive the implementation of projects in cross-functional environments.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.


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