Asean Regional CRM Manager

2 days ago

West Singapore Reckitt Full time

Based in Singapore and reporting to ASEAN CARE Lead, this role will work with our in-market CRM teams to plan, deploy and continually optimize the performance of campaigns to deliver superior engagement and business results.

**Responsibilities**:

- Collaborate with colleagues to design journeys and blueprints of workflows/processes for lead capture, nurturing, and other activities through Marketing Cloud.
- Facilitate campaign delivery which enables seamless, unified, and useful experiences to consumers
- Weekly/Monthly planning sessions with local markets to capture requirements and build specifications
- Development of customer journey maps and building automated journeys, trigger/event-based communications as well as ad-hoc broadcast communications for CRM campaigns in Salesforce Marketing Cloud
- Segmentation using CRM audience data and signals, A/B and MVT testing, continuous improvement of campaigns
- Own and update the regional CRM communications calendar and content strategy
- Maintain marketing automation system (SFMC) integration with CRM and assist in integration of additional platforms
- Work with brand, e-comm/D2C and data analytics teams to improve engagement, conversion and retention performance
- Support essential initiatives such as managing lead scoring, lead nurturing and data cleansing on a regular basis

**Qualifications**:

- Experience in AMPScript and dynamic content
- SQL query (in relation to SFMC) knowledge
- Strong project management skills

**Description**:
Want to put customers at the heart of our business? As ASEAN Regional CRM Manager with Reckitt, you’ll have the freedom to find new ways to engage our customers, putting them front and centre of everything we do.

**ASEAN Regional CRM Manager**

**West Singapore, Singapore**

**Competitive Salary & excellent benefits package**

Leading a major market, you’ll drive growth by developing insights and deepening our consumer engagement experience. You’ll:

- Segment, analyse and model mobile, online and social CRM data
- Lead projects and offer objective views of our leading brands, recommending new approaches
- Support regional and brand teams to understand the consumer journey
- Provide insights that support brand strategy, communications, new product and business development opportunities.

**You’ll succeed because**

you’re highly analytical, able to generate insights into consumers digital behaviour and trends. You:

- Have experience in CRM, eCommerce and customer data in a complex environment
- Have business sense and use data to make informed decisions and recommendations
- Are technically proficient with SQL, Java, Python and able to present data visually using BI tools
- Excel in a fast-paced, entrepreneurial environment.

**You’ll love it because**

you’ll have the freedom to make a difference. You’ll put your own ideas into practice. The products you help us get out there will allow people to live healthier lives and have happier homes. And our dynamic, ownership-driven culture will bring the very best out of you, every day.

**Equality**:
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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