Campaign Consultant

2 weeks ago

Singapore CONNECT ENERGY SERVICES PTE. LTD. Full time

5 years exp

**Roles & Responsibilities**

Our client specialises in AI digital marcom services globally/ Currently hiring this role for their Singapore office located in CBD vicinity.

This role will own the delivery of multi-channel data driven campaigns, provide proactive consulting & advice on best practice campaign design, based on deep understanding of the available marketing technology capabilities and business outcomes the campaign needs to achieve. He/she will be th emain liaison point between Client and both internal & external technical teams to ensure there are no gaps in the end to end build process of data through to communications to the customer, in the eyes of the Client, you are their trusted stakeholder whom they can rely on to ensure campaigns are delivered on time, on target continuously helping driving incremental value to the Client's business.

**Responsibilities**:

- Ensure best practice campaign design, build, QA & execution on time and as per campaign brief.
- Providing guidance/ consulting on improvement that can be made to campaigns both new & existing
- Taking ownership of all communications between analytics, data, channel and other technical teams to ensure all the building blocks of a campaigns and insights to identify opportunities and areas for additional projects to add value
- Keep up to date on new technologies, industry trends and innovations to provide informed and relevant recommendations

**Requirements**:

- Min. 5 years experience working in building & delivery of data driven marketing campaigns across multiple channels
- Experience in working in multi platform environments, that require orchestration of data across different systems to enable marketing campaigns
- Strong understanding of Customer Lifecycle Framworks and designing always on trigger campaigns as well as ad hoc tactical campaigns
- Strong experience in using SQP to perform data analysis & identifying customers based on business criteria using relational data bases. Understanding of Big Data systems is beneficial
- Experience using Enterprise Marketing tools such as Salesforce Marketing Cloud, Salesforce Pardot, HCL Unica, Adobe Campaigns, Oracle Eloqa etc
- Good understanding of customer centric marketing concepts and optimizing campaign-channel mix based on customer centricity
- A background in managing multiple kep projects or consultative work with a good track record of delivering success for client or agency's business
- Pragmatic problem solver with a keen attitude to deliver business outcomes
- Work both independently and collaboratively in gathering requirements with mínimal supervision
- Excellent written and oral communication skills

CONNECT ENERGY SERVICES PTE. LTD.

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