Director, Luxury Brand Management, Apec

**Job Number** 23132000

**Job Category** Brand Management

**Location** Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore VIEW ON MAP

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** N

**Position Type** Management
**JOB SUMMARY**
- Responsible to co-develop the APEC strategy and pull-through of Luxury Brand initiatives and programs.
- Partner with the respective global brand teams to align on Brand proof-points and drive brand awareness / reputation in APEC
- Deliver a strategic Brand plan and integration for HALO openings (in some instances; conversion hotels) will be a key focus.
- Consistently ensure all Brand activities consider the affiliation of our award-winning Brands to Marriott Bonvoy travel program.
- Partner with, not limited to, Marketing, Loyalty, DDO, F&B, GDAP, Feasibility and Development teams to drive stronger understanding and knowledge of what each brand represents, and ultimately increase Brand equity.
- Partner with Brand Marketing, Performance and Digital teams to ensure delivery of efficient and effective media plans to boost the Brand awareness and lift reputation in the long term.
- Work with Senior Manager, Brand Activation & Standards, regional, area and hotel operations teams to ensure exceptional delivery of guest experience that creates consistent Brand preference, market share and topline performance.
- Understand and activate relevant Brand Partnerships that enhance Brand Positioning, resulting in stronger Brand equity.
- Owner and Approver of Brand photography, contents and assets in continent.
- Acts as the Brand Leader and coordinates on-brand solutions with key stakeholders.

**CANDIDATE PROFILE**

**Education and Experience**
- Hotel operations experience is strongly preferred.
- Prior Lifestyle brand management experience and marketing knowledge is an advantage.
- Five or more years of management experience, supervising and mentoring staff; international work experience strongly preferred.
- Languages: Proficiency in English required; proficiency in reading and writing in other Asian languages strongly preferred.
- Knowledge of collaboration efforts with global brand management team is preferred
- Experience with establishing and managing budgets.
- Experience in managing and directing strategic partners / agencies / vendors. Demonstrated relationship marketing skills a must.
- Experience in partnering efforts with global brand management and marketing teams is strongly preferred.
- Good presentation and communication skills
- Proven ability to lead and work with cross-functional teams in support of specific business priorities.
- Demonstrated ability to take complex projects and efforts from conception to successful execution.
- Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements.
- Ability to simultaneously manage multiple projects.
- Experience working with associates/ vendors/ customers in remote locations and international markets (multiple time zones).
- Strong team player and ability to foster relationships and collaborate across disciplines

**CORE WORK ACTIVITIES**

**Managing Projects and Priorities**
- Collaborate with Luxury Brand Marketing team to develop a robust full-year marketing plan that prioritizes Brand presence and accomplish desired outcomes for the Luxury brands. Ensure alignment with continent VP-Brand and global Brand Leaders.
- Provides direction and assistance to other team members regarding Luxury Brand projects to ensure timely completion of assignments.
- Analyzes information and evaluates results to choose the best solution and solve problems.
- Thinks creatively and practically to develop, plan, and implement new Brand programming or initiatives.
- Understand and able to deliver strategic reporting and presentations, etc. as requested.
- Provides recommendations to improve the effectiveness of processes or programs.
- Understands and meets the needs of key stakeholders.
- Supports achievement of performance goals, budget goals, team goals, etc.

**Brand Strategy & Planning**
- Partners with key stakeholders on key openings and focus hotels within the Luxury brand portfolio
- Educates/communicates on brand strategy, positioning, voice, strategic pillars and competitive environment.
- Educates/communicates consumer insights
- Acts as the advocate of all Luxury brands in continent.

**Brand Performance & Development**
- Pulls through global brand strategies while ensuring alignment to APEC and market specific objectives
- Responsible for the effective pull-through and localization of new brand initiatives in APEC
- Partners with AVPs and other market resources and provides regular brand updates.
- Constantly monitor brand performance and develop appropriate actions with the relevant cross function teams to achieve the brand and continent objectives

**Operations & Culture**
- Responsible to communicate regular brand updates and Brand