Brand & Content Strategist

**Why Kyndryl**

Our world has never been more alive with opportunities and, at Kyndryl, we’re ready to seize them. We design, build, manage and modernize the mission-critical technology systems that the world depends on every day. Kyndryl is at the heart of progress — dedicated to helping companies and people grow strong. Our people are actively discovering, co-creating, and strengthening. We push ourselves and each other to seek better, to go further, and we carry this energy to our customers. At Kyndryl, we want you to keep growing, and we’ll provide plenty of opportunities to make that happen.

**Your Role and Responsibilities**
- Content Strategy: lead in the development of the content strategy to create targeted, buyer-centric content journeys, narratives, and the corresponding assets. Gather data and insights, as well as best practices to inform content strategy.
- Content curation, tailoring and development: Curate content from centralized content plans and tailor as necessary for local execution, ABM or programmatic marketing. When necessary, own the content creation process end to end for local content needs from concepting, to storyboarding, selecting the right creation model/partner, producing, reviewing, and publishing the content. Additionally, create original ideas and content by writing copy, treatments, and other assets. Drive always-on content initiatives, such as blogs and client stories, to align with business objectives.
- Content Production, Management, Optimization: Provide input into the appropriate creation model (in-house, agency, partner, etc) depending on creative and budgetary considerations. Identify and manage relationship and quality with selected local agency partners. Manage content workflow including QA on localization process where appropriate, make recommendations for optimizations, deleting or extending content based on performance.
- Brand Activation: Work with Country Marketing Leaders, Agencies, and the extended marketing team (brand, advertising, events, content, digital and portfolio marketing leaders) to lead planning and execution of strategic campaigns. Out of the box strategic thinker help teams develop simple, integrated and elegant approaches to complex brand issues.
- Brand Stewardship: Act as an influencer, counselor and strategic thinker within Kyndryl to maintain brand integrity, excellence and relevance at the market category/functional, product family or offering levels and across multiple channels, including all forms of Kyndryl’s digital and print media and related experiences. Manage day-to-day brand strategy inquiries spanning topics such as naming, logo requests, visual identity guidance, ingredient branding, acquisition and divestiture branding, co-marketing and co-branding, messaging and positioning.
- Be an active Member of the global content and brand communities. Actively represent the countries in the region providing input and feedback to inform central brand strategy and content development.

**Required Technical and Professional Expertise**
- 10+ years of experience in Technology Services Industry
- 4+ years in content; relevant and demonstrated experience in brand activation
- Master’s degree

**Preferred Technical and Professional Experience**

MBA (Marketing and/or Information Technology) is preferred.

Other Skills:

- strong creative and communications skills;
- a collaborative partner yet provocative thought leader; develop relationships and work with a wide array of internal and external partners
- demonstrate evidence of facilitating and initiating creative thinking.

**Required Education**

Master's Degree

**Preferred Education**

Master's Degree

Kyndryl is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. Kyndryl is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

**Other things to know**

**Primary Job Category**

Marketing

**Role (Job Role)**

Brand Professional

**Employment Type**

Full-Time

**Contract Type**

Regular

**Position Type**

Professional

**Travel Required**

No Travel

**Company**

(Y060) Kyndryl (Singapore) Pte. Ltd.

**Is this role a commissionable / sales incentive based position**

No