Marketing Manager

6 days ago

Singapore ABF ENTERPRISE GROUP PTE. LTD. Full time

**Roles and responsibilities:
**Specific responsibilities**:
1. Devise and execute comprehensive strategies to strategically position the company within the industry, ensuring a differentiated and compelling brand presence.
2. Lead the conceptualization, development, and execution of integrated marketing campaigns that encompass both traditional and digital channels, aligning with business objectives and maximizing client engagement.
3. Conduct in-depth market research to identify emerging trends, competitor landscapes, and client needs, providing valuable insights to inform strategic decision-making and marketing initiatives.
4. Implement targeted client relationship marketing programs, nurturing existing client relationships and fostering a culture of client-centricity throughout the organization.
5. Drive the development and execution of thought leadership campaigns, positioning key executives as industry authorities through articles, whitepapers, webinars, and conference participation.
6. Oversee the creation and curation of high-quality content, ensuring it aligns with the brand's messaging, resonates with the target audience, and supports the overall marketing strategy.
7. Enhance the firm's digital presence by optimizing the website, managing social media platforms, and employing SEO and SEM strategies to increase online visibility and engagement.
8. Foster collaboration across departments by working closely with sales, business development, and consulting teams to ensure marketing efforts align seamlessly with overall business goals.
9. Implement robust analytics and measurement frameworks to evaluate the effectiveness of marketing initiatives, providing regular reports and insights to optimize performance and drive return on investment.
10. Develop and manage the marketing budget, allocating resources judiciously to achieve maximum impact, while ensuring adherence to financial constraints and business priorities.
11. Serve as the primary liaison between the marketing team and key internal stakeholders, ensuring transparent communication, alignment of objectives, and effective integration of marketing strategies into the broader organizational framework.

**Technical Skills & Competencies:
1. Marketing Analytics Proficiency Skills
2. Data Mining and Business Intelligence Skills
3. Marketing Automation Mastery Skills
4. SEO and SEM Expertise Skills
5. Content Strategy and Development Skills
6. Multichannel Marketing Integration Skills
7. Advanced Social Media Management Skills
8. ROI Analysis and Measurement Skills
9. Emerging Technology Integration Skills

**Duration of Traineeship/Attachment Offered - 6 months**
- Mature Mid Career Individuals - $3800

This Position is open for mid career individuals (Mature, 40 years and above).

Mid Career individuals from any qualifications level can apply.

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