Consumer Marketing
1 week ago
**Job Title**:
**Consumer Marketing & Retail Manager (F&B)**
**Key Responsibilities**:
**Consumer Marketing**:
- Develop and execute 360° marketing campaigns targeting key consumer segments.
- Localize global brand strategies to fit regional market dynamics.
- Manage digital marketing initiatives including social media, content marketing, KOL/ influencer collaborations, and paid ads.Analyze consumer behavior, market trends, and competitor activities to optimize marketing strategies.
**Retail Marketing & Activation**:
- Plan and implement in-store promotions, product launches, and POSM materials across retail partners and outlets.
- Collaborate with sales and trade marketing teams to drive sell-out performance.
- Build strong relationships with key retail accounts (e.g., supermarkets, convenience stores, specialty F&B retailers).Ensure consistent brand visibility and messaging across all retail touchpoints.
**Brand Management**:
- Maintain brand consistency across all channels and touchpoints.
- Support product innovation and go-to-market strategies.
- Lead cross-functional collaboration with internal teams (sales, supply chain, product development, etc.).
**Requirements**:
- **Singapore citizen only**:
- Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
- 4-7 years of experience in consumer marketing and/or retail marketing, preferably in the F&B or FMCG industry.
- Strong understanding of consumer behavior and retail dynamics in the F&B sector.
- Experience in planning and executing integrated marketing campaigns.
- Proven ability to manage multiple retail channels (modern trade, general trade, e-commerce).
- Excellent communication, negotiation, and stakeholder management skills.
- Data-driven mindset with the ability to interpret marketing and sales analytics.
- Fluent in English; Mandarin or other regional languages is a plus.
**Preferred Qualifications**:
- Familiarity with e-commerce platforms and digital marketing tools (e.g., Meta Ads, Google Ads, CRM tools).
- Prior experience in brand activation or product launches in a competitive F&B market.
- Knowledge of local regulatory requirements for food labeling and marketing (if applicable by region).
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