Senior Marketing Manager, Apac + Gc

**Senior Marketing Manager, APAC + Greater China
Are you a hands-on and innovative marketing manager looking to be part of our mission to bring #PositiveFood to the world? We are looking for a passionate individual to step-change our Valrhona Selection brand and marketing strategy within Asia. This individual will grow together with the region.

**About Valrhona Selection**

Rapidly growing, Valrhona, a subsidiary of Savencia Saveurs & Spécialités, an international agri-food group, manufacturer and distributor of exceptional chocolates and leader in this sector, offers products and services adapted to a clientele of craftsmen, high-end restaurateurs as well as only for gourmets. Particularly effective in innovation, image, product quality, commercial development and industrial facilities, Valrhona generates 50% of its business internationally, serving 15,000 customers on 5 continents.

The organization aims to provide the “essential premium pastry ingredients to Food Service Professionals (pastry chefs, bakers, restaurants, hotels and caterers) throughout the world”, but also to consolidate our market share across categories and markets.

Located in Tain l’Hermitage, in the heart of the Rhône valley in France, we have been in Tain l’Hermitage ever since Alberic Guironnet first founded La Chocolaterie du Vivarais in 1922; Guironnet’s original chocolate factory is still in use, this is where we make pralinés, bonbons and our white chocolate. We now also have a second, larger factory on the edge of Tain l’Hermitage. This is where we make our dark and milk chocolate couvertures.

**What drives us?**
- Provide the best chocolate to the best chefs in the best way possible
- Improving the world of gastronomy by inspiring Chefs to excellence
- Sustainable business: treating people and the environment responsibly
- The relationships with people all along our value chain

**What defines us?**
- Innovation, expertise, flavor, responsible business
- Expertise along the cocoa value chain. We are planters, sourcers, producers and creators
- Artisanal savoir-faire with industrial capabilities

**About FSP - Food Service Premium**

Food Service Premium is the mother organization under which Valrhona has regrouped itself along with its recent acquisitions. The organization aims to provide the “essential premium pastry ingredients to Food Service Professionals (pastry chefs, bakers, restaurants, hotels and caterers) throughout the world”, but also to consolidate our market share across categories and markets. The FSP Brands are Valrhona, Republica Del Cacao, Weiss, Sosa (Professional Ingredients such as Texturizers, Dried fruits, crispies, etc ), Chocolatree (Decors), Norohy (Vanilla), Adamance (Fruits puree) and Pariani.

**THE POSITION**

The FSP Senior Marketing Manager APAC+GC role is to define, design and execute the marketing strategy all over Asia Pacific (China, Korea, SG, Australia, South East Asia, etc ) centrally and locally with his direct & indirect marketing team (5 to 6 Brand Managers Valrhona & New Brands) by supporting the Distributors / Business Developers from these different countries to develop the business through the marketing mix (Products, Pricing, Promotions, Placement) and the implementation of the marketing tools (Digital Strategy, Events, Loyalty programs, Promotions, Selling Tools, etc )

His / Her main missions will be:
**Reporting to the General Manager APAC**:
**1/ To Build the Marketing Strategies for the Region**:

- Define, design the regional marketing plan / calendar & strategies (yearly & long-term plan)
- Define, design the regional annual marketing plan / calendar & align with the local Brand Managers China, Korea & Other APAC) the local execution
- Lead our Annual Market Reviews for Valrhona and all affiliated brands by conducting market research
- Build our long-term marketing plans based on market review learnings / insights for the region
- Adapt the marketing strategies from the head office to the region (with local adaptations when necessary)
- Build, track & report the Regional Marketing budget and feedback local marketing budgets

**2/ To Design, define and execute the Marketing Communication plan for the Region**:

- Define, design and execute the Communication strategy & calendar / plan for the region (yearly & long-term)
- Work with the local Brand Managers ) & Digital Managers to locally execute the communication calendar
- In collaboration with local BMS & DMS: develop, prepare, adapt & update the content for social media platforms for the region & different countries with local adaptation when necessary;
- Prepare & develop media actions for the region (online / print ads, etc.

**3/ To Adapt the Marketing Loyalty Program for the Region**:

- Following HQ guidelines, define, design & adapt our Cercle V Program (loyalty program) in the region and ensure its execution in the different APAC markets with the support of BMS & BDS

**4/ To Support the local