Commercial Director

Hegen is a fast-growing company specialising in mother and baby products and with a mission to enhance the breastfeeding journey and help ease the transition into parenthood with meaningful products and services. As one of the top 10 fastest growing companies in Singapore, Hegen takes pride in creating innovative and practical solutions for time-strapped parents.

**THE ROLE** - Commercial Director

Hegen offers experienced and strategic Commercial Director with experience in FMCG products the opportunity to lead the Commercial Department that oversees the Singapore and international markets. He/she will strategically develop Hegen’s commercial direction to manage and grow Hegen’s local and international businesses. He/she will also play a key role in maximizing total revenue, profit performance, market share and contribute to stronger brand awareness by strategizing and strengthening Hegen’s brand equity internally and externally.

**Responsibilities**:

- Define and implement go-to-market strategy that guide the business on strategies to engage customers and gain a competitive advantage
- Demonstrate strategic ability by implementing tactical direction and actions to drive business growth in local and international markets
- Study the country, market and industry trends to share market intelligence and shape insights for the team and organisation
- Track the financial performance of different business pillars in local and international partnerships by monitoring costs and working closely with the Management and finance team to develop forecasting and cost control strategy
- Actively support the organisation’s growth by driving market performance, creating business proposals, leading any negotiations and exploring solutions to allow Hegen to achieve better commercial outcomes
- Align company capabilities with business partners by understanding needs and identifying areas to maximise commercial opportunities
- Regularly review the local, international and partnerships strategies to ensure consistent or exponential growth in different business pillars in the commercial department
- Analyse the demand and supply of commercial’s performance and implement appropriate strategies to cope with different demand periods, review and approve relevant promotional strategies
- Oversee partnerships and projects by assessing the return of investment (ROI), timescales, costs and resources to ensure significant contribution to the commercial value
- Develop and maintain strong relationships with all internal & external stakeholders such as management, distributors, retailers and department leads to build a collaborative working environment
- Manage the performance of the commercial department people managers by leading, coaching and inspiring them to achieve their KPIs and grow in their career

**Requirements**:

- Minimum 8 years of experience in the Consumer Goods industries or experience in a revenue-generating or commercial services role
- At least 5 years of experience in leadership positions
- At least 3 years of experience in managing both local and international markets
- Overseas working experience would be a plus
- Experience in multiple disciples with knowledge of Sales & Marketing, E-Commerce, Finance
- Strong communicator with charisma and influential ability to inspire a vision to team members
- Highly collaborative and committed to the brand mission & values of serving the community and embracing a strong service-oriented mindset
- Analytical and creative thinker, ability to demonstrate business acumen in a logical and process-oriented manner, and creatively innovate on processes and create new possibilities

**To succeed in this role, you must be**:

- A Passionate Leader - inspiring stakeholders to achieve Hegen’s mission and always ensuring that it is always placed at the forefront. Simultaneously, showcasing leadership qualities to your team members to optimise their capabilities and performance
- A Team Contributor - believer in Teamwork makes the dream work by fostering strong stakeholder relationships
- Entrepreneurial - driven by success and possibilities to grow the business together
- Demonstrates In-depth knowledge, strategic capability and growth mindset - to provide solutions-oriented advice by building a sharing community and growth-oriented to learn, unlearn and relearn