Senior Marketing Program Manager

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**Nice to meet you**

We’re the leader in analytics. Through our software and services, we inspire customers around the world to transform data into intelligence - and questions into answers.

We’re also a debt-free multi-billion-dollar organization on our path to IPO-readiness. If you're looking for a dynamic, fulfilling career coupled with flexibility and world-class employee experience, you'll find it here.

At SAS, where you start doesn’t have to be where you end; and there is ample opportunity for internal career mobility. Whether you’re looking to grow a new skill or experience a new role, there’s no time like the present to take the next step; and we’re here to support you in your journey.

**About the job**

The Marketing team is looking for a Senior Marketing Program Manager to be responsible for overseeing and optimizing marketing processes, operations and programs across EMEAP. Your role will be instrumental in driving operational excellence, enhancing efficiency, and ensuring seamless funnel management with internal and external stakeholders to achieve the company's business objectives.

**As a Senior Marketing Program Manager, you will be responsible for**:
Marketing Operations and Planning
- Establish standardized processes and procedures to enhance operational efficiency and scalability
- Management of the EME-AP operations, program planning and marketing budget across regional and sub-regional teams
- Coordinate and maintain the EME-AP Marketing Calendar based on the global Marketing Plan, regional plans and business objectives
- Facilitating EME-AP annual, half-yearly and quarterly planning and reporting processes, ensuring the coordination of the marketing plans across regions and sub-regions
- Serve as crucial link global, regional teams within EME-AP for strategic planning initiatives, program management, budget management, regular tracking and reporting

Funnel Management
- Collaborate with key internal and external stakeholders including agencies to increase funnel efficiencies from lead generation, qualification to conversion.
- Develop, maintain and consolidate tracking and reporting of agreed funnel KPIs/metrics across regional and global teams, external agencies supporting lead and performance marketing
- Monitor health of the marketing funnel and develop strategies, programs for sustainable growth from all channels and investments

Budget Management
- Manage marketing budgets for EME-AP region, ensuring effective allocation and optimization of resources
- Monitor marketing spend and analyze cost-effectiveness of marketing initiatives, making recommendations for budget assignment as needed

Team Enablement
- Foster a culture of collaboration, innovation, and continuous improvement within the team
- Oversee training and onboarding of new employees and support learning journey for existing teams

**Required qualifications**:

- Bachelor's degree in marketing, Business Administration, or a related field.
- Proven experience (8 - 12 years) as a Marketing Operations Manager, program and campaign management or a similar role within the IT/SAAS industry
- In-depth knowledge of marketing principles, strategies, and best practices within B2B Marketing including working with external lead, performance agencies
- Strong understanding of emerging market dynamics in AP and EME and cultural nuances.
- Demonstrated expertise in marketing campaign management, process optimization, and marketing technology implementation.
- Proficiency in marketing analytics, reporting, and data-driven decision-making.
- Excellent leadership, communication, and interpersonal skills.
- Ability to work collaboratively in a cross-functional and multicultural environment.
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
- Fluency in English, proficiency in other Asian languages will be an advantage

**Diverse and Inclusive**

At SAS, it’s not about fitting into our culture - it’s about adding to it. We believe our people make the difference. Our diverse workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers. Our commitment to diversity is a priority to our leadership, all the way up to the top; and it’s essential to who we are. To put it plainly: you are welcome here.

**Additional Information**:

- To qualify, applicants must be legally authorized to work in Singapore, and should not require, now or in the future, sponsorship for employment visa status._- #LI-DK_