Wordpress Performance Specialist

3 days ago


Singapore HOMEONE GAS WATER HEATER PTE. LTD. Full time

**Company Overview**:
Homeone is a trusted service provider in Singapore, operating multiple consumer-facing websites in regulated sectors. As part of our digital modernisation strategy, we are seeking a skilled WordPress specialist to lead a project focused on improving website performance and implementing customer communication automation.

**Project Scope - Phase 1: WordPress Migration & Optimisation**:
You will be responsible for auditing, migrating, and optimising several existing WordPress websites currently hosted on DigitalOcean. The target platform is Google Cloud (Compute Engine), with a preference for clean deployments using Bitnami or a custom LEMP/LAMP stack.

**Key responsibilities**:

- Audit current WordPress installations for speed, bloat, and performance issues
- Migrate each website to an optimised Google Cloud instance
- Configure Cloudflare for edge caching, HTTPS, and DNS management
- Remove unnecessary plugins/themes and implement best practice configurations
- Improve Core Web Vitals (TTFB, LCP, CLS, FID) through caching and code optimisation
- Set up SSL via Let’s Encrypt or Cloudflare
- Preserve SEO integrity with appropriate redirects, meta configurations, and sitemaps
- Deliver pre
- and post-migration performance reports (GTmetrix, PSI, or WebPageTest)

**Project Scope - Phase 2: Communication Automation & CRM Integration**:
You will also lead the setup and integration of a centralised messaging system using WhatsApp Cloud API and Respond.io, with downstream CRM integration.

**Key responsibilities**:

- Transition from a basic WhatsApp Business account to the official WhatsApp Cloud API (Meta-hosted)
- Configure Respond.io for centralised team-based messaging and automation
- Set up intelligent routing, canned responses, and simple chatbot workflows
- Integrate messaging data with a CRM (e.g. Zoho, HubSpot, or custom)
- Ensure seamless connectivity between websites, forms, messaging, and CRM records
- Proven experience in WordPress migration and performance optimisation
- Hands-on proficiency with Google Cloud (GCE, DNS, SSL, firewall configuration)
- Familiarity with Cloudflare (Page Rules, CDN, WAF, caching)
- Understanding of server performance (NGINX or Apache, PHP tuning, MySQL optimisation)
- Experience with WhatsApp Cloud API and Respond.io (or equivalent platforms)
- Ability to integrate CRMs and third-party APIs (Zapier, webhooks, custom endpoints)
- Working knowledge of technical SEO and performance auditing tools

**How to Apply**:

- A brief summary of relevant past projects
- Your preferred working methodology and toolset
- Estimated timeline for each phase



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