Growth Manager, Social and Search

3 days ago

Singapore Crypto.com Full time

Experience in similar roles in Finance, Crypto and Tech is an advantage. However, most importantly, we are looking for an initiative taker with a creative and experimental mindset, who can drive growth initiatives and campaign development across a variety of products. This requires a curious and commercial mindset, with constant learning about new products and technologies, as well as the relevant audiences and user trends.

**Key Responsibilities**:

- ** Campaign Management & Optimization**:

- Develop, launch, and optimize paid campaigns across various platforms across Search and Social Media
- Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined CPA targets.
- Customize creative and messaging to align with regional regulations, credit card calendars, and user intent.
- Utilize data to segment users by behavior, geography, interest, or device to enhance targeting efficiency and conversion rates throughout the client journey.
- Integrate internal and third-party data sources to refine audience targeting and boost campaign performance.
- **
Measurement & Reporting**:

- Monitor campaign performance using tools such as Google Analytics, Adjust, and platform-specific dashboards.
- Produce comprehensive reports on key performance indicators (KPIs) including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), conversion rate, and Lifetime Value (LTV).
- Provide actionable insights to cross-functional teams, including creative, product, and compliance departments.
- **
Compliance & Market Sensitivity**:

- Ensure all marketing activities comply with state-level regulations and partner requirements.
- Stay informed about legal landscapes, industry trends, and competitor activities within the credit card sector.

**Requirements**:

- 3-5 years of experience in performance marketing
- Strong commercial understanding and the ability to craft compelling messaging for user acquisition across web and app stores.
- Proven track record managing acquisition campaigns with seven-figure budgets across multiple countries.
- Deep expertise in self-service paid media platforms such as Google Ads, Meta, TikTok, Snap, Reddit and others.
- Solid understanding of attribution modeling, A/B testing, and customer lifecycle within the credit card sector.
- Robust analytical skills with a performance-oriented mindset.
- Experience collaborating with creative, compliance, and data teams.
- Strong account management and negotiation skills.

**Nice to Have**:

- Crypto native or familiarity with community-led growth and Web3 technologies.
- Passion for trading and investing across traditional and decentralized finance.
- Additional language skills beyond fluent English.
- Experience managing SaaS analytics ( Tableau) and attribution platforms (AppsFlyer).

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