Demand Generation Lead

5 years exp

**Roles & Responsibilities**

**Mission**:
Our main focus is building the most advanced payment rails for Southeast Asia, with a clear goal in mind — to make payments across in SEA simple, secure and easy for everyone. We serve thousands of businesses ranging from SMEs to multinational enterprises, and process millions of transactions monthly. We’ve been growing rapidly since our inception in 2015, onboarding hundreds of new customers every month, and backed by global top-10 VCs. We’re proud to be featured on among the fastest growing companies by Y-Combinator.

**The Role**

Responsible for the strategy and implementation of effective Account Based Marketing programs for Enterprises and SMEs, with a strong emphasis on driving pipeline generation and accelerating existing opportunities.

The Demand Generation Lead is an integral member of our Growth Marketing team. In this role, you will drive meaningful Total Payments Volume (TPV) and revenue growth by establishing Account Based Marketing programs for our Enterprise and SME merchants across Indonesia and the Philippines. You will focus on increasing the sales pipeline through lead generation activities and accelerate these opportunities through lead nurturing activities.

**What you’ll do**
- Define, design and deploy the rules of engagement for 1:1. 1:Few and programmatic ABM approaches for Enterprise and SME business segments respectively to generate and nurture qualified leads.
- Plan, execute and measure the success of ABM programs with clear growth, pipeline and TPV objectives, as well as from a return on investment perspective.
- Collaborate cross functionally with Sales, Product, Marketing and PR teams toIdentify ideal customer profiles
- Build target account lists
- Personalise messaging, positioning and content (e.g. webinar, whitepaper, networking events, workshops, etc) to various account segmentations
- Create and deploy lead nurture and enrichment campaigns
- Drive test and learn strategy and work with analytics team to actively track performance reporting
- Explore additional lead generation avenues in addition to organic and paid channels. e.g. List purchase, web scraping, etc.
- Engage in lead enrichment activities to enable high win rates for sales teams.
- Own the quality and cleanliness of customer database together with marketing operations through internal and/or external lead enrichment activities.Studiously tag all campaigns for accurate, meaningful reporting
Build for a dynamic and continuous approach to validate quality of leads from disparate data sources through automation and through a closed feedback loop from Sales.
Identify different segmentation criteria based on audience behavior, demographic, geographic, psychographic characteristics, etc.
- Troubleshoot various Pardot and related Salesforce issues with regards to lead generation and enrichment.
- Ensure data privacy compliance while conducting lead generation and enrichment activities.
- Recommend and implement ABM best practices, tools, and processes that will enable best-in-class performance and workstreams

**You may be a good fit if you**
- Have 5+ years of experience with ABM, preferably in B2B SaaS. Regional exposure (Southeast Asia) is a plus.
- Have excellent written & verbal communication skills in English. Other languages (Bahasa Indonesia, Tagalog) are a plus.
- Have advanced working knowledge of marketing automation and/or ABM tools (Pardot, Marketo, Demandbase, etc).
- Have experience with database marketing tools (Concentrix, Dun & Bradstreet, etc) is a plus.
- Are comfortable with data visualisation tools (Looker, Tableau, Power BI, etc) to demonstrate analytical basis for ABM strategy and plan.
- Strong project management skills and proven ability to collaborate effectively with cross functional teams
- Have experience with testing and optimisations throughout the customer journey (conversion rate optimisation, landing page optimisation, A/B and multivariate testing, etc).
- Have strong project management skills and proven ability to collaborate effectively with cross functional teams
- Are data driven, results focused and always looking to improve things
- Thrive on autonomy and have proven you can push towards a goal by yourself
- Can effectively operate in a fast paced and ambiguous environment.

**What we care about**
- **Solve for the customer first**: You build what customers want. You think about what is right for customers, not what is easiest for you
- **Demonstrate mastery of honey badgery**: You make ambitious goals. Then execute no matter what stands in the way. When knocked down, you get up
- **Take on challenges willingly and can be trusted to execute**: You can be trusted to get things done right the first time quickly. You hit your deadlines
- **You’re like us**: You smile a lot, think work is fun and don’t take yourself too seriously. You measure yourself against the best and believe feedback is the breakfast of ch