Copy Chief

**Build, Scale & Operate Leading DTC Brands alongside A-Players**
***:
**Maneuver Marketing**

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$150M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, as they ranked us among APAC top High-Growth Companies in 2023. This is just the beginning of our journey though, and you could be part of the next stage of our growth

**Your Next Role**

We are looking for a seasoned & passionate Copy veteran to lead our in-house team of 7 experienced copywriters. This role offers the opportunity to craft the vision, mission & operating principles of the function moving forward.

You’ll define our scaling framework and SOPs, ensuring process excellence and strong cross-functional collaboration with various internal teams: Product, Traffic, CS, and the extended creative team (Design + Video).

This leadership role offers a unique opportunity to work with our management team and founder to streamline, upscale and upskill our direct response copywriting across multiple media & platforms. As we keep building & scaling new brands, you will be in a unique position to shape the future of all our copies.

**What You’ll do**

**Copy Performance Management**
- Oversee copy on 200+ ads per week towards growth campaigns across 9 SKUs alongside the Head of Growth & Creative Director to ensure consistent performance and milestone achievement
- Analyze campaign results to identify performance gaps and collaborate with senior copywriters to develop targeted solutions (including positioning, CVR, AOV, LTV gaps)
- Implement a strong performance & data-driven culture across the copy team while conducting regular performance reviews and provide feedback to optimize individual and team output

**Team Management & Scaling**
- Management of 7 experienced copywriters direct reports across multiple locations, both in our SG HQ and various remote locations
- Partner with Talent Acquisition (TA) to attract, assess, and hire copywriters who align with both the company culture and required skill sets
- Oversee the copy team onboarding processes, ensuring that new hires meet project expectations within the first 30 to 90 days

**Copywriters Mentoring & Upskilling**
- Conduct an audit on the existing team capabilities & performance against various KPIs, identifying skill gaps while recognising and promoting good practices
- Collaborate with cross-functional teams to create a dedicated L&D program, tailored to improve the quality, speed, and volume of the copywriting team
- Lead the development of foundational training modules for onboarding and ongoing skill enhancement

**Process Review & Optimization**
- Implement processes to ensure a smooth transition from product launch to scaling campaigns, aligning ROAS & Sales objectives with the Head of Growth
- Process/SOP Creation, Implementation + Improvement. Design and roll-out effective drills and routines for the team focusing on essential DR fundamentals like hooks, leads, angles, and closing techniques

**Compliance and Secondary Responsibilities**
- Collaborate with cross-functional teams (Creative, Growth, Product & BD) to ensure advertising materials meet local market compliance standards
- Align copy development with broader business functions, ensuring aligned communication, brand image and persuasive messaging in all outputs

**How You’ll Succeed**

Maneuver is an OKRs, KPIs & data-driven company, we are not Mad Men (Well, not all), but Math Men. As a result, multiple metrics will constitute the basis of your performance and success within this role and the company:

- Speed of Product Scaling Cycles
- Lead the team to achieve sales & growth OKRs across multiple SKUs as defined with our management team
- Ad Performance
- Increase the quality, speed, and volume of winning ads, with defined KPIs (ROAS, CTR, CPC, Spend, CPUS, CVR, CPC, CRO)
- Team Performance
- Scale the team productivity & efficiency, while ensuring all your direct reports are meeting their individual KPIs

**What You Bring**
- 10y+ total experience in direct response copywriting with min. 3y+ in a similar position, preferably within an agency or DTC brand (eCom/Shopify/Amazon)
- Successful track record crafting, launching & optimizing winning copies on multiple online channels (Meta, Google, TikTok) on behalf of 7+ figures brands or products
- Managed, scaled and upskilled copy teams with 5+ direct reports in a fast paced environment, while creating a strong culture with local and remote reports
- Audited, improved & documented on existing SOPs/scaling framework: research, ad/angle creation, hook/