Copywriter (Performance Marketing/digital)

**Be a part of our team and build one of the most iconic healthcare brands in Asia.**

**Our mission is simple - to provide a safe haven for all things men’s health, whether it’s about making treatment discreet, affordable and more accessible, or raising awareness and destigmatising some of the more sensitive conditions that men may feel embarrassed about.**

**As a team, we take risks, challenge each other, and inspire new ways of thinking. We're here to create groundbreaking work that we, and our community of members can be immensely proud of.**

**About The Role**

**You will be responsible for building the brand in Singapore, and creating new, exciting content daily. In this role, you will need to have the ability to manage multiple deadlines, turn around projects quickly, and take data and trends and turn them into new thinking.**

**You will play a key role in creating copy which will help drive growth, awareness and retention, while also educating and community-building — balancing compelling copy that will drive conversion, on top of storytelling content to inform and entertain.**

**You are comfortable writing anything from UX copy to direct mailers, and even packaging instructions. If you’re in the know when it comes to tech, sexual health, mental health, overall holistic healthcare, you’ll be a great fit**

**What you will work on**:

- **Evolving our brand voice by writing clear, detailed copy that also embodies our witty, approachable and educating personality, while finding new and clever ways to communicate with our customers**:

- **Write compelling copy for marketing campaigns, including product launches, retail packaging, ecomm copy**:

- **Write and edit website copy including product descriptions, create keyword-rich content which engage customers and optimize for SEO**:

- **Write and edit ads and captions for our organic and paid social channels**
**We’re looking for someone who’ll bring**:

- **3+ years experience, ideally for consumer healthcare brands in Singapore. Experience working at both an agency and in-house at a startup is a plus.**:

- **Excel at breaking down complex content into concise, easily digestible, and thoughtful copy**:

- **As we are a fully remote team across multiple countries, you should be unafraid to ask questions and over-communicate with team members at all times**:

- **Can, and enjoy, working in a fast-paced (remote) environment**:

- **Experience tailoring and differentiating between channels**:

- **Skills in translating data and insights into creative execution**:

- **SEO & SEM knowledge is a plus**
**BONUS POINTS**:

- **You've played a strategic role in building a beloved consumer brand.**:

- **You have experience working in digital health, or wellness — or have a personal obsession with all things healthcare.**:

- **You have a strong point of view on the latest trends in direct-to-consumer marketing and have experimented with digital storytelling on emerging platforms.**

**More about Ordinary Folk**

**Ordinary Folk is made up of a bunch of creatives, entrepreneurs and tech-driven individuals. We’re far from the straight-laced corporates that you might imagine pulling the strings behind healthcare companies. We represent a new breed of healthcare companies, at the forefront ofrevolutionising how people receive medical treatment.**

**Noah was founded in the midst of COVID-19, and in the matter of 13 months, we've provided over 30,000 treatments to thousands of patients. Noah is now Singapore's largest men's telehealth platform. Zoey was launched on International Women's Day to build on that growth.**

**We have also been featured on Channel News Asia, BBC, TODAY, Tech In Asia, Augustman, FM91.3, Vulcan Post, e27, and more. 2020 was a blistering year for us and to cap it off, we've**

**raised over 7 figures from prominent investors and entrepreneurs in Singapore and Australia.**

**Job Types**: Full-time, Permanent

**Benefits**:

- Work from home
Schedule:

- Monday to Friday
Work Remotely:

- Yes